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Competing with Link Text only



4:30 pm on Jun 17, 2004 (gmt 0)

WebmasterWorld Senior Member trillianjedi is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Our new site, launched a month ago, is up against a lot of "google-bomb" style SERPS manipulation <>.

Going to be difficult going up against them. This is a very competitive sector and they have over 3,000 backlinks (that I know of) via such means.

All these backlinks are totally off-topic, irrelevant, and simply a means of using mass anchor-text inbounds to manipulate the SERPS.

These guys currently hold the #1 position in G, which is what I'm gunning for.

I'd be happy with a top 5 SERPS listing for the bulk of phrases I'm targetting, but I'm quite competitive by nature ;-)

I'm interested to know what you guys would do in these circumstances?


[edited by: ciml at 3:13 pm (utc) on June 19, 2004]
[edit reason] Please see Sticky. [/edit]


5:19 pm on Jul 8, 2004 (gmt 0)

10+ Year Member

Well i can give you some examples, if you want to? I am 100% sure that you see it as spam.

Before all this, I already had in mind to play the game like that, but when i came at WW, i read some and from that time on i never had in mind to do it like that. Then i noticed the guy spamming. Now i have to reconsider it. And no i don't see it as spam because he is above me because there are more people above me, because of the very competitive keywords. But that case is definitely spam. If no one takes action, next month a new spammer is born :-)


5:24 pm on Jul 8, 2004 (gmt 0)

10+ Year Member

Don't lose hope.

There was a site with over 90 No.1's, all spammed, that has now been nuked.

Can't imagine why.


6:39 pm on Jul 8, 2004 (gmt 0)

10+ Year Member


In addition to the knowledge learned through experience and text books, who can be your best teacher? My best teachers are often those "sites positioned above mine", but that doesn't mean that I will follow all tricks and tactics blindly. The importance is to know where is the limit and borderline where you should not offside, and of course, G guideline is very helpful. Think how to reverse engineer the concepts in the safe ways is the key!

To illustrate my points, lets look at one real-life example.

If I were the owner of this thread, I will notice that the "site positioned above mine" has risen to #1 spot because of anchor texts from 3000 "off-topic" sites.

I will immediately know "off-topic" links and "in quantity" do count heavily and it is against the general recommendations of many experts in abundance who suggest that relevant, on-topic, themed and quality links are more significant - whatever you want to call it. Many of my competitors will believe in those recommendations as well.

The next question is how does that #1 spot "site positioned above mine" get those backlinks from the 3,000 homepages. Obviously, I will bet they buy those links.

Here is the main issue - Do you want to follow that tactics of buying such massive links? If you know how to play safe, you will not do that, because it is crossing the borderline. You are going to offside and falls into the trap of manipulating the serp. Although G algo may not catch you right now, it is so obvious that your competitor will file spam report, so here is risk factor that you should not play.

The most significant point over here is the concept learned. In this example, it is about "off-topic" links and "in quantity". Reverse engineering it in the safe ways and outrank your competitors who believe in relevancy or themed links with this learned concept (if not with this guy who is your best teacher, then do it with the other guys who are your competitors).

This is the hint that I'm trying to tell you in my previous post.


6:48 pm on Jul 8, 2004 (gmt 0)

10+ Year Member

Well i had a site that ranked pretty good, for some products. I still have the possibility to make more sites with the same content. The same as my competitor does.

I believe that a computer cannot distinguish between these sites, because they differ too much, but in fact the products the sites sell are the same. G can't distinguish between different sites with the same content, because it then could penalize a site from a competitor. I think that this kind of spam should be deleted manually and otherwise it shouldn't be penalized.

In my case, it is pretty obvious that the sites are from the same user.

Before i checked the registrar data, i thought that it must be the same. And yes, it was the same user.


7:13 pm on Jul 8, 2004 (gmt 0)

10+ Year Member

Launching several websites with similar contents, same products and same owners as in your competitor's case is at the edge of or beyond the borderline. There is no guarantee that G will not penalize them in the future. As you said, you had filed several spam resports by yourself and how about others? That is the risk-factor that you should consider heavily, otherwise, all of your efforts will be in vain.

Study more closely of your competitor's network and select the good concepts to apply to yourself. Bear in mind - what you need is only one good spot per product on G frontpage.

>>> G can't distinguish between different sites with the same content, because it then could penalize a site from a competitor.

Lastly, don't underestimate Google is the last advice I can give you today.

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