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I've seen this in reverse too where a german language brand name has become the authority and G now expects to find it discussed even within generic topics!
This isn't something that I've really payed too much attention to until recently. I have now come across several common-or-garden English words which have become semantically linked (according to google's tilde search) with a brand name. Generally it's been an authoritative brand - a household name.
In terms of pure search, I haven't been able to correlate the benefit achieved by the brand in having a topical keyword association to the SERPS.
However, this does strike me as a protentially powerful marketing tool for the future.
Has anyone here had experience of having their "brand" semantically associated to a "keyword" highly topical to their site?
There is a second issue which will come out of this and that relates to intellectual property. What happens if Brand X becomes semantically associated to Brand Y's trademarkin google?
For example, let's say that Household-name-personalstereo-manufacturer becomes semantically associated with the word "Walkman" (a trademark of Sony Corp.).
Such trademarks are often used incorrectly by informational sites, those informational sites very often becoming authoritative for those terms (in fact a search on that term in G will show the point, although the tilde search will in this instance show the proper trademark holder).
TJ
Try a search here on WW for "google semantic search" or "tilde search" for info.
TJ
If it's entirely (or mostly) automated, I can see it being bombed in the future.
There was a legal dispute a while back - someone arranged for adverts to be displayed when a competitor's name was searched. Trademark infringement was alleged and I think the complaint was upheld (but my memory is shaky on this).
I can imagine a minefield of litigation could result. For instance, hoover is in the dictionary now (relating to vacuum cleaners). So, if someone searches for hoover, what happens if the #1 result is Dyson's home page?
Kaled.
If it's entirely (or mostly) automated, I can see it being bombed in the future.
That's precisely what I'm trying to find out. It looks to me to be automated, which is why I'm trying to work out how it's working. I have a couple of sites which are the leading authorities for widgets and are brandname sites.
Turning your brand into a keyword - the marketing potential is fascinating.
TJ
However, this does strike me as a protentially powerful marketing tool for the future.
Heheh, that penny dropped with me too ;)
As a result of that observation, I'm now driving towards establishing more of a "brand" relationship to topic areas, in the hope (mid-to-long-term), of being blessed in a similar way ;)
I think it's an interestin proposition for niche areas because I've seen other results where G has totally missed an association due to no other "defining authority" on the subject.
Say, for instance, we have:
wood
Fair enough, I guess there's plenty of defining authorities on that generic subject but there's probably hundreds of different "wood widgets".
On some results I've seen relating to an area I researched, there were no associations made to my primary word that related to the topic.
Quite frankly, I was really surprised 'cos it's a common enough expression within the industry (which is not small). But anyway, I figure it's because no one else has yet made a "loud enough" case to G... So I will instead! (eventually).
As a result of that observation, I'm now driving towards establishing more of a "brand" relationship to topic areas, in the hope (mid-to-long-term), of being blessed in a similar way ;)
What steps are you taking to achieve that? Have you been able to analyse and ascertain the strongest factors in the LSI algo?
For instance, hoover is in the dictionary now (relating to vacuum cleaners). So, if someone searches for hoover, what happens if the #1 result is Dyson's home page?
You can see an example of something similar in the personal-stereo example I gave in the first post.
[edited by: trillianjedi at 9:29 am (utc) on June 14, 2004]
(Note: T'was made literally a day or so before the now infamous LSI "discovery" so any "wrong" conclusions must have that borne in mind... I actually think much of it now makes more sense in light of LSI)
Funny, these things go back to February, but I've really only just managed to work out in my head the true power of LSI and how it's working.
I guess sometimes you need to see something in action to appreciate what it can do for you.
Next step, cracking the LSI algo. I wonder if we'll have a monthly LSI-update - the LSI-dance?
LOL
TJ
What steps are you taking to achieve that?
Basically, my idea at least, is to mention the site-name more around certain purposely-targetted niche topic keywords.
One of the site-name's I own has an unusual spelling anyway, so I figure if I target one of these niche words/topic, and (try) and become an authority on it, and by the same stroke, get links with the topic and site-name in the anchor, then...?
Have you been able to analyse and ascertain the strongest factors in the LSI algo?
I can't say with any certainty yet. I have a conceptualised idea of how it works (which is constantly "revealing" itself) and I hope to be rolling out (a revamped) site any day which I've leaned semantically towards an LSI-type algo... In fact, because of it, I'd say my pages read better than ever! And it's also been constructed better too 'cos it forced me to look further into site and doc structure etc... also.
Apart from that, I can only go on what I've observed and the little experiments I've done which are too insignificant to make any judgements on.
In fact, because of it, I'd say my pages read better than ever!
Yes, that for me has been the biggest single "I like LSI" factor.
TJ
