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I am new to this forum so forgive me if this is a somewhat basic question.
I am trying to understand why Google sometimes lists snippets of body text containing keywords as selected by the searcher, and other times will print a coherent sentence, or the contents of the description tag when there has only been one mention of the keyword phrase it that as well.
So, for example, if I had my keyword phrase in my Title Tag and my Description tag (once), why does it chose to print bits and bobs from the body text that have the keywords in it when another site who also has just the one ocurrence of their keyword phrase, will be listed with their description?
