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It doesn't match any option from the advanced search. I thought maybe it was in use in Google Groups, but the syntax there is 'insubject:' not 'allinsubject:'.
Also, for another search that generally returns about 1 million there are 16K returned, again all with the exact phrase in the title.
What's interesting with the second is that a site that's normally not in the first 100 turns up at #5 this way. It seems to be over-riding whatever reason there is for the site not ranking for normal search, as does the -asdfg appear to do.
Nice find, BOL.
What exactly is the significance of this command. There are many in the bunch now,like
How helpful are they in judging the SEPRS formulation on Google.