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It definitely skews the results, but I have not been able to discern what it is actually filtering out. I have heard mention it filters out the value of link popularity or PR, and indicates how one's site would rank if link pop were equal to the other sites.
Any thoughts appreciated!
These are all just theories that seem to explain the situation and have worked for me. What Google is really doing only Google truly knows.
If you use the gimberish filter you will notice that it removes the filter that Google is using.
The number of results actually goes up rather than down.
It believe that what is currently happening is Google applies its filter to common or popular terms where there are enough sites to deem some of them as authority sites
It would seem to follow then that if a site moves up when employing the gibberish it indicates its linking needs to be worked on, while if it were to move down or be unincluded its on page factors would need improvement. Do you feel this supposition is correct?
I am referring to small sites with good content but few links and small or no marketing budget.
"is this really a filter? Or rather that using this technique draws upon an algo that has differnt factors?
The results in my field seem to be much better before applying the trick "
It is a filter because what I see is something is being applied afterward which removes sites from the serps. This could be done be adding the additional factor of local rank to the equation which would remove many sites. I see better results when I use the gimberish trick, but I am looking at very commercial terms.
When you add the multiple exclusions it's possible that the search no longer meets the requirements necessary for some part of the aux algorithm and so it reverts to the standard search algo.