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I would seem I can maniulate traffic... It's actually not the first time I did this experiement. I let my site 'dead' or stop updating for a couple of weeks. Traffic dropped 20% from google during the period.
Then posting content back for a week raised my google traffic by 15 to 25%.
I couldn't find out which keyword ranking on google gave me all these traffic, because a content site has so much content that my stats program tells me I have over referrals from 2000+ different keyword phrases.
So, my questions:
1. How do I keep trakc of google performance when I don't know which keywords to track?
2. Why is this happening? My guess there's some kind of chain reaction going on... just a wild speculation though.
[edited by: ciml at 3:03 pm (utc) on May 14, 2004]
[edit reason] Widgetised [/edit]
New content gets a bost for a short time. Because of that the new pages can attract many new visitors.
Get a stats software where you can track which keywords a certain page got Google referrers from. Like that you can see what people are looking for that are coming to the new content.
I am using Webtrends Reporting Center. There I have made a custom report that shows me for each page of a site what keywords that people used that got to that page from search engines.
I don't think you will have 2000 keywords for one single page. Even if you do you can check what keywords most people used that got to page A (new content) and what keywords most people used that got to page B (new content)...
What happen if I have over 2000 pages... I guess a lot of them don't get any traffic at all.
What I really need is something that can tell me which keywords are giving me more traffic, and the top twenty pages that receive most traffic from google.
BTW, is Webtrends Reporting Center expensive? I have about 700k page views a month.
You say you let your site "dead" and traffic goes down for 20 percent and when you bring back the data you get back that 20 percent.
What is so special about this? In the end you end up with the same traffic right?
Like 5000 a day before.
4000 a day when you remove the pages or "dead page"
5000 a day when you update the page and it is active again.
Well, there's nothing to brag about the traffic... i was simply trying to point out that webmasters aren't always passive when dealing with Google traffic... we still have some limited control unlike other search engines. By next Thursday, my site could be getting another 20% more traffic from Google.
irock: OK. now things get more clear. You create more pages that will generate more traffic. Makes good sense to me. If you stop to create more content you will keep in balance. And if you remove pages you drop in traffic.
However this is not SEO specific but just common practise.
It might be more interesting if you modify your navigation or titles/meta's and you will increase 20 or 30 percent in traffic on your EXISTING pages.
If that is the case you find a way to "manipulate" your ranking.
At some time (I've seen your site a number of times) you have to give up targetting single phrases and go for the organic search phrases.
You can tune your traffic by placing emphasis on money words like discounted, compare prices etc.
One of our sites, very similar to what you do (except we cant be half bothered with the writing new / original phrases part) generates about 10K unique searches a day with 2-6 phrase searches. 20% of the searches have our targetted money words in them, so, mission accomplished.
Finally, the drop in traffic might be related to your site returning 304s to google -- I have been meaning to bring this up for a while.
You've not mentioned whether your edits and adds have been SE optimised - this always helps your rankings and commensurate traffic. Most important is optimising your page titles.
So if you leave your site for a few months, Google will consider it a dated site and you'll see yourself dropping in the SERPs. The answer is in the detail. I'm surprised that you've not targeted certain keywords and tracked their SERP regularly.
I'd echo getting hold of Weblog Expert.
I have a UFO related site. Last week I was amazed to see hits nearly quadrupled when the computer came up, my index.html is my home page.
Checking the emails I saw why. There was this big todo about the Mexican military revealing an instrumented sighting last March. The wires were burning up with it.
That tapered off of course, but visits are still 50% above normal 6 days later. Best - Larry