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It seems Google also keeps track of that.
Therefore links to your product pages should have appropriate and well choosen anchor textlinks.
Well I guess this is the easy part since you are the webmaster yourself and can always decide on your own anchor text instead of asking external links from other webmasters that might or might not follow your anchor textlink request.
My experience is that they always list my link by company name instead of keywords :(...poor me...
I'd add to that making sure that the inbound links are adequate to raise your home page PR to at least 6. PR6 is a level that is fairly easy, and almost downright trivial to achieve. Beyond that is much more difficult. However, higher than PR6 in almost all cases really isn't the important thing to worry about.
It think a sister thread to this could be:
What are the Top 5 SEO tips for what not to do.
1. Incoming links - more and more I'm seeing people successfully trading links with sites of unrelated content and receiving a high pagerank, but I'm still not getting on that wagon.
2. Page Titles
3. Nav structure designed to spread PageRank
4. Content...the more (pages) the better
5. Site continuously updated
You can really do too much about uptime, but I have some sites that would certainly be #1 if it weren't for this problem.
In regards to anchor text and getting incoming link'ers to use appropriate descript's. Perhaps coming up with a catchy phrase which describes your site's theme would encourage folks to include such catch-phrase in their links to you.
My own catch-phrase for my biggest site is on the homepage's title and repeated within the content as well. It's unique in its wording and a search for this phrase on Y! & G will bring me up as #1 with all incoming link'ers below (of which there are plenty). Thus, it's worked for me.
I'm not sure, is what I mentioned old old news?
So inward links with proper anchor text is No. 1 factor in Google for me.
After that, I don't know. It's one of the 1st sites I created, html by hand, guess I'm nostalgic about it... I think we'll keep the updating minimal and see what happens. What would you suggest? It's our first networking computer site. Then we heard how important URL names were and abandoned it for a better URL. hah!