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Of all the major search engines, Google is the only one that's truly, scrupulously honest. It's the only one that doesn't rig its search results in some manner to make money.
Even Yahoo's real, unsponsored results are rigged to some extent. That's because Yahoo sells companies the right to be included in its searches, something Google never does.
Good reading on WSJ free site.
[ptech.wsj.com...]
