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What is a doorway page by definition? A page that is designed to target a keyword or set of keywords.
Well, all of the pages on my site have been created to target a keyword or set of keywords, but they are not the typical spam doorway pages. When designing the site and developing the content we were thinking about SEO, so we were able to effectively target our keywords without triggering any alarms.
Our site is located in an area where both the regional name and national name are badly misspelled. In the case of the regional name there are 5 major misspellings which according to my AdWords campaign are getting a lot of searches.
What I would like to do is set up a doorway (?) page featuring these misspellings based on our home page, We would then have a text link to it from our site map and the page itself would have the same outbound links on it as the home page.
Here are the questions:
1) Is this considered duplicate content?
2) Is this against Google rules?
3) Would featuring 5 mispelled words be too many?
Please, any help would be appreciated.
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I think the term "doorway pages" might have different meanings and not all type of doorway pages are bad. I think the ones Google penalizes are ones that have garbage like this and/or are pages designed soley to drive traffic that are not a part of the main site (one way links only).
Using the exact same content as your main page could get you banned for duplicates.
I agree with the others, every page can be a doorway if you PUT UNIQUE CONTENT on it -- something that gives that page actual value. If done well, it is extremely unlikely that you will suffer a penalty.
That's what I'll do. I'll create a new page with unique content using the misspelled words. It's just amazing how many searches are misspelled and how poor the content of the results is. Maybe with some luck I can get us there and save these poor unfortunates from further searching.
So the point is Doorway pages are good.
The point really has nothing to do with what is "okay" to do this month... As you can see wading through all the complaining threads.
It has more to do with putting yourself in the surfer's shoes and building good content.