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The easy answer is that no one really knows what works best, thats why what you read about sounds like guesses and rumours.
What Google has always said... Make your pages for you users, not the search engines. Don't do stupid things to try and fool the search engine, get links... lots of links and Google will reward you.
Don't be looking for offical updates anymore, I believe that little tweaks and adjustments will be the norm for awhile.
But when the IPO hits, who knows.
Have you tried running a spider simulator on your site. There is a good one at Search Engine World [searchengineworld.com]. This can show why a site isn't doing well.
[edited by: Marcia at 11:30 am (utc) on April 26, 2004]
[edit reason] Modified link. [/edit]
A great e-commerce challenge is finding a middle ground between a professional looking site and search engine friendliness.
I totally agree with hazardtomyself,
A totally flash site, has no reason to be relevant for a search, because to search engines, it has almost NO content. Without text on the page, text in the Title and discriptions, & Keywords, there would be nothing to indicate what the site is about, other than your domain name.
The only legit(depending on how you do it)way of pushing a flash only site up the serps would be using the weight givin to anchor text, from inbound links.
Best bet would be to modify the site, and add some spider food, everything hazardtomyself said, add some pics and give them alt text.
But this is only another guess, cause anyone who gives you an exact answer, is speculating, and promoting it as fact.