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It’s said in this forum (and others places) that putting a keyword on the ALT TAG (example. <IMG SRC="../gfx/picture.jpg" WIDTH=326 HEIGHT=60 ALT="keyword">) on images is god for rankings.
I was wondering, why the keyword isn't highlighted in the cached version, when you turn off "show image" on your browser.
a) Is it because the spider can’t index the keyword? If so, how can it have any importance?
b) It is indexed but it doesn’t show. Then how can you know?
Maybe this is obvious for you all but I wont be able to sleep before I get an answer to this question :))
PS...now having in mind, that ALT=”keyword” isn’t in the content(normal) text …
I know that this is only a detail in the Big Picture, boosting results on the SERPS, just thought I tumbled over something particular….. but do we know for sure it have some influence…?
Thx for your answers…