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Will more emphasis on local search yield a LPR?

Local Page Rank?

     
2:36 pm on Apr 8, 2004 (gmt 0)

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Greetings all!

With the growing importance (in theory if not yet reality) on local searches, do you think it's possible for a local page rank in tandem with a world page rank? My thinking here is that it's not fair to rank the mom and pop bike shop in the middle of Nebraska against the huge bike stores of the big cities of the world.

Some may say that's not important, but I think it may be. A local searcher could see how the LPR of one shop compares to another, and they could see how they compare worldwide too.

Say Jim Bob's Bike Shop has to compete with a national "W" chain that is coming to town. Wouldn't it be nice to reflect Jim Bob's good reputation in the local market? Not really fair to compare Jim Bob's 100 links to W's tens of thousands in a PR. A LPR could compare JB's 100 local links to "W's" 10 or 15. Sure might help show the reputation of the little guys.

8:13 pm on Apr 8, 2004 (gmt 0)

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>> My thinking here is that it's not fair to rank the mom and pop bike shop in the middle of Nebraska against the huge bike stores of the big cities of the world.

In a local search you wouldn't be. If you searched for bike shops in Nebraska all that would be returned, presumably, would be bike shops in Nebraska. That there's a big city bike shop with a higher PageRank on its index page would be irrelevant; that page wouldn't be part of the result set.

So besides that this idea probably assumes that PageRank is more important than it really is (how many searchers, local or otherwise, compare the PageRank of two pages as you suggest, before deciding where to shop?) it seems... pointless.

Or am I missing the point?

8:23 pm on Apr 8, 2004 (gmt 0)

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Or am I missing the point?

No, you are probably right... PR doesn't mean much. Maybe it will at some point and that's what I'm thinking about. I guess it's more of a question of backlink weight in the SERPs of local search.

If W has 10k links, AND sells bikes, AND moves to any-small-town USA, won't their site show up on top every time because of the number of links and the PR related to a HUGE site? If no, a national site won't show up in a local search, how will a national chain show up for their local stores? If they have a local store site, won't it gain more reputation from being linked to by the national site than a local guy could dream of?

<sigh> I'm kind of confused on how local search works I guess.

8:36 pm on Apr 8, 2004 (gmt 0)

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>> If W has 10k links, AND sells bikes, AND moves to any-small-town USA, won't their site show up on top every time because of the number of links and the PR related to a HUGE site?

To the extent that a high PageRank will let a site "show up on top every time," perhaps. That only, in regular results, is a factor when the PR gap is very large -- there are any number of cases where a PageRank 5 page outranks a 7, or whatever.

I suppose if it proved to be a problem with local results, Google could simply dial down the influence of PR on local searches. That'd be simpler than calculating a whole new "Local Page Rank" value.

9:30 pm on Apr 8, 2004 (gmt 0)

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Google could simply dial down the influence of PR on local searches. That'd be simpler than calculating a whole new "Local Page Rank" value.

Well, the PR IS derrived from the site's overall internet performance right? Onsite content, backlinks, freshness, etc... RIGHT?

So the more important issue is; how can a guy w/ low backlinks, and no constantly updated content do battle with a big guy in a local scenario? It's like fighting a tank with a .38 ... just isn't going to work. Local search (if ruled like the rest of the internet) will be dominated by whatever big companies are in town.

9:47 pm on Apr 8, 2004 (gmt 0)

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>> Well, the PR IS derrived from the site's overall internet performance right? Onsite content, backlinks, freshness, etc... RIGHT?

No. PageRank is derived from a page's (not a site's) backlinks. All of those other factors may have a role in ranking, but not in determining PageRank.

That distinction may be why I was thinking, as I mentioned earlier, that you looking at PR as being more important than it really is.

6:50 am on Apr 9, 2004 (gmt 0)

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"With the growing importance (in theory if not yet reality) on local searches, do you think it's possible for a local page rank in tandem with a world page rank?"

I dunno. Cool idea though, SEOMike.

7:24 pm on May 23, 2004 (gmt 0)

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My question is how can SE result for different regions - is this possible?

Close to Nebraska.. a Mfr in Okla wants his Local SE Results higher for Custom Kitchen Cabinet Installations. He is being told by customers on East & West Coasts that his company comes up high in SE results, whereas it's buried for him locally.

How can you find regional search results?

7:39 pm on May 23, 2004 (gmt 0)

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I suspect the issue may prove difficult. There are many establshments that have a small local retail outlet and yet sell products globally. How would they be positioned?

I can think of several in the male barbering and cosmetics field with small retail outlets in London but a world-wide on-line trade. And of course my favourite cigar retailer. :)

7:44 pm on May 23, 2004 (gmt 0)

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How can you find regional search results?

Yahoo? MSN?
5:49 am on May 24, 2004 (gmt 0)

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How does GG's post show a date of 9th April?
(sorry ppl. out of way post)