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If it is generally accepted that old school optimization included: Meta Descript, Title, H1, H2, healthy KW percentage, lots of pages, and inbound anchor text links --
-- Then what are the PRIMARY FACTORS of the New School SEO?
Who's going to write the bible on that one?
Just read Brett's guide to getting your site well ranked in Google (not sure of the link to it).
That post is still as good today as it was when it was written in my own opinion.
Edit : Here's the link to that Post (the updated versions). Forgot I had it flagged.
how important is a stand alone IP?
IMHO, google are clued up enough to know that many excellent websites are on shared hosts.
But many threads on here have bought up some excellent points about having dedicated IP's. A quick search of WW using google should find you plenty of things to think about.
The skilled part of SEO is getting large lists of kw's and make sure you rank for as many as possible. Most people type in 3 or 4 word phrases. It's good to have the 1 and 2 word phrases but they don't convert near as well as the long ones. It is much easer to get 300 visitors that type in 3 or 4 word phrases and get a very high conversion rate than to get 2000 visitors from the short phrases and get a lower rate. You have got to understand that the bottom line is the most important stat there is.
It is also good to have a site that will convert the visitors. Just because you can get them there does not mean they will buy anything.
* Page Title with kw's in it
* H1 tag with kw's in it
* Bold your kw once
* Italisize your kw once
* Repeat the kw as much as you can without loseing readability
* Put kw's in page name kw1-kw2.html
* Don't use Dynamic pages
* Anchor text to internal pages
* Get as many backlinks and anchor text as you can
* Interlink your own internal pages using anchor text in the middle of paragraphs
* Have outgoing links to authority sites that are on topic
You don't have to have all these things and there are many sites that rank well just from backlinks and nothing else and there are alwasy exceptions. This is just a good checklist for somebody that needs one.
I don't want to be a spammer, but don't want to cludder my index page with a bunch of text because my site isn't for text.
I forgot to ad putting plurals and singulars of your keywords. Even words that the singular and plural is very different like company and companies.
Also remember dynamic pages means? and = signs in the URL. I know literaly it means something else. You can have pages with .asp and .php I just mean pages with arguments. I use the term dynamic because that is how GG mentions it.
Here is a really good link read msg#14 by Brett he explains why you don't want dynamic looking URL's.
Remember dynamic content is ok it is just having the? and the = in your URL. Also session ID's is real bad. I don't think anybody argues that session ID's are a good thing.
very. Every hear of what some people call an oop filter that describe a set of scoring techniques to detect aggressive seo? Some things that might be part of that filter:
- ip address.
- c block.
- dashes in file names.
- density over xx%.
- symantic sentence analysis.
Penalizing dashes in file names would be unfortunate.
While hyphens and underscores in file names could hypothetically have a slight negative influence on rank (there are, after all, a bunch of crap doorway pages out there using hyphens and underscores), I doubt that any penalty would be very strong. Anecdotal evidence gathered from a quick browse of the rankings for competitive phrases reveals that there are plenty of highly ranking pages with underscores or hyphens in the files' names.
This may not be important but I thought I'd mention that I have a network of 10 sites that are all on the same IP and they are outperforming the sites with a unique IP by an exponential factor.
I laugh alot, but when you think of how easy it is to learn all that info, you have to wonder if a few bucks a month savings is worth it for virtual hosting.
Ironically, if we want to ruin a clients rankings (bad payer etc.) we pull the backlinks to US from THEIR site. Cool eh.
Basically Google have shifted the balance of power to experienced webmasters. Clients pay for 'authority' and make up our content. - sounds good to me!
How do you do this, reverse lookups? Thanks