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isnt the whole game the person who repeats his keywords the most will be listed higher?
Absolutely not! Stop writing for the search engines. It will drive you crazy and likely get you into trouble. Try writing for your readers and see what happens. Hang around here and do a lot more reading. There are many, many factors taken into consideration in search results.
Read Brett's thread from 2 years ago;
"Successful Site in 12 Months with Google Alone" [webmasterworld.com]. Then read it again and again. Then set about doing it! :)
Good luck!