sub listings in SERPS

taking up two spaces in the search results

[kjbrown]

A competitor of mine gets his main site listed for the term Blue Widgets like this:

Competitor Widget Co.
www.competitorwidgetco.com

and then he gets a listing underneath it for the keyword I searched for, thereby taking up two spaces on the results like this:
Blue Widgets at Competitor Widget Co.
www.competitorwidgetco.com/blue_widgets.cfm

Then that page. just lists all the blue widgets they offer. This is a serious issue for me because it determines wether my site is above the fold or not. Does anyone know why this happens and how I could make my own results return both my base domain and a sub page? It'd be nice to take up more space on the results :)

I've experimented with creating a blue_widgets.cfm page for my site and placing it in the root directory. It got a PR of 3 so far but nothing in the SERPS. Any insight on this issue? Thanks.

[Marcia]

It's good to have an indented listing, I believe it makes the site more conducive to getting clicked on.

Did you notice where on his/her homepage the link to the indented page is, and whether or not the link has the keyword phrase in the anchor text?

[Leosghost]

"G" does this with my personal site for about 4 of my KW1+KW2 combinations which it likes ( for how long ) and so puts them at # 1.....

And I ve' got absolutely no idea why it does this!

Happy accident?

Wish I knew .....

[MikeBeverley]

If internal and/or external pages link to your competitors main page using 'blue widgets' in the linking text then Google will consider the main page to be about 'blue widgets' also and offers a link to the site (main page) as it is considered to be an authority on 'blue widgets' and its sub-page because it is the highest optimized page on the site for the term 'blue widgets'.

Google will rank a page for keywords based on external and/or internal anchor text links for that keyword even if there is no mention of 'blue widgets' on the main page.

[Leosghost]

Mine link in Gifs not in text ....

Thats why it beats me why "g" is doing it ....

Makes me look greedy as all hell in the serps ....

And costs me band width from the compaetition keep looking at the hot wired "g" cache to see why it happens ....

Yes I know I could just pull the pages ..

problem is they are the ones where the info and " buy me " links are ...

[Yidaki]

It's pretty simple - optimise two pages per phrase / query so they BOTH rank within the top 10 for the same query. As a result you'll see the indented listing.

You can controll how close you have optimised both pages by changing the google preferences to say 20 listings per page. If they are both within the top 20, you'll get the indented listing. Same goes for 30, 40, 50 listings pp and so on.

I always crosslink related pages at my sites. In most cases, i get rewarded with an indented listing.

Example:
1 page about Green Widget History
1 page about Green Widget Future

Crosslink both and enjoy the indented listing for "Green Widgets".

[pageoneresults]

In addition to the above, this also happens due to your site and directory structure. Let's say you have multiple categories. You've separated each category into its own sub-directory...

/widgets/red/
/widgets/green/
/widgets/blue/

Within each category you have product pages. Each category is tightly themed. So,

/widgets/red/

is for red widgets. Inside

/widgets/red/

are the support pages. There would be a main product page that discusses red widgets. There may be an FAQ about red widgets. There may be a technical page on red widgets, etc.

All of these pages are tied together through the navigation structure. They each link to one another. The main category is linked to from major sections of the site (main navigation).

[BigDave]

When you find out how it works, you might actually be thankful that it is only two results.

Google ranks all the pages for the keyword combination. Then it will remove all but the top two from each site from the list.

After the second listing from any site, there will be a link to [see more results from example.com].

If both of these results are going to show up on the same result page, the lower one is moved up underneath the higher one and indented.

Your competitor might actually have enough pages that rank so high that if they were not limited to two results, they might fill the whole first page of results.

[steveb]

&filter=0

Add that to the Google results page and you'll see more pages from domains show up.