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Is there any advantage to generating dynamic titles, H1's or other important keyword areas with PHP or ASP to include varying content? My target market is subdivided into 4 distinct classes, and I obviously want them all, but having the home page appear to be tailored to 1 of the 4 in the search engine at various times would be fine with me.
I realize that google can only display one at a time, but would it be considered more 'fresh' if it changes on each crawl? As it may be clear, I'm pretty new at this...
Thanks.
