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Google Results and your site offering AdWords

Did the position of sites on the AdSense Program change?

     

stcrim

1:55 pm on Mar 25, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you are a current affiliate of Google's program AdSense, were your rankings affected by the recent Google changes?

Did they improve? Stay the same? Get Worse?

Are you converting more? or less? after the G changes?

-s-

ImVickieB

4:37 pm on Mar 25, 2004 (gmt 0)

10+ Year Member



We have AdSense on several sites and our rankings have stayed just about the same.

j_do

5:37 pm on Mar 25, 2004 (gmt 0)

10+ Year Member



One of my sites (the only one with adsense campaigns) dropped as of march 12th, others stayed the same.

aardtek

9:21 pm on Mar 25, 2004 (gmt 0)

10+ Year Member



My top site that serves AdSense on every page has taken a rapid plunge this month.

Currently, the sites providing links (using my supplied descriptions and anchor keywords) are ranking higher in the SERPs than this particular website.

The whole situation is rather frustrating because the reason is unknown. Could this possibly be related to AdSense?

ILuvSrchEngines

9:32 pm on Mar 25, 2004 (gmt 0)



>My top site that serves AdSense on every page has taken a rapid plunge this month.

That great new nifty Google filter is supposed to block spammy affiliate networks isn't it? ;-)

mfishy

9:51 pm on Mar 25, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<<Could this possibly be related to AdSense? >>

No. Why would G want to demote adsense sites. If anything, they would want exactly the opposite.

cabbie

11:05 pm on Mar 25, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My adsense sites have not changed position in neither Yahoo nor Google.

Dolemite

11:48 pm on Mar 25, 2004 (gmt 0)

10+ Year Member



If you're looking for a correlation, I'm afraid its a dead end, and this topic is a well-beaten dead horse. The only benefit I've seen to running adsense is that it seems to get pages spidered (but not necessarily indexed) marginally faster.

I'd wait until after the IPO for real policy changes on an issue like this.

mayor

1:47 am on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Excellent question and thread Stcrim, because you're taking us where I was hesitant to go.

Ides of March saw a big drop on several of my sites, both with or without AdSense. Google traffic fell about 50% across these sites. BUT, AdSense revenues went up sharply, despite the big drop in traffic.

Now go figure!

Dolemite

3:41 am on Mar 26, 2004 (gmt 0)

10+ Year Member



I hate to stifle speculation (not that I could) but can't we put this one to bed yet?

If you have new evidence, stcrim, present it, otherwise it looks like you're just stirring the pot.

BigDave

4:53 am on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member bigdave is a WebmasterWorld Top Contributor of All Time 10+ Year Member



While I do not expect that there is any corelation between participating in AdSense and your results in the SERPs, I would not find it at all strange for Google to work on getting better corelation between who they are sending to a page, and what they consider an on-topic ad for that page.

In other words, running AdSense will not change your ranking in any way, but the AdSense servers know where you rank in the different searches, how often they are searched on, and how well specific keyword ads do on your page.

I actually think that Google could use the click throughs on ads on your page to get a better idea of what the page is about, and therefore improve their SERPs. But I believe that is a line that is better left uncrossed.

mayor

10:28 am on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Right Big Dave.

And a simple possibility could be that Ides of March, while de-ranking my high quality sites, de-ranked competing lower quality sites even more, leaving my surviving pages with significantly better AdSense exposure.

Kind of like hoeing out the weeds so the corn can grow.

SyntheticUpper

12:23 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



When you think about it, the whole Adsense concept is a bit dodgy; an attempt to commercialise the whole web, and funnel the money through Google's coffers.

Just mho, you're welcome to disagree :)

stcrim

1:18 pm on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Dolemite - Please feel free to read my first post again - it's not about "Google doing something" or finger pointing, it's about seeing if there is a relationship between AdSense, Ranking and conversion.

At this point it does look like adsense are surviving in the cash register. That can't be said for other people in other affiliate programs. Though the jury is still out.

I hope the way I posted the question it was fair for all sides.

-s-

mayor

3:03 pm on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My Ides of March losses at the affiliate cash register aren't being offset by enough gains at the AdSense register. However, traffic from other search engines is ramping up and may soon make up the difference.

SyntheticUpper

5:36 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



It is a total mess, initially caused by the Adsense concept, and made even more embarrassing by 'DomainPark.'

A disaster Google: terrible serps, and a lack of credibility.

You are utterly corrupt.

jady

8:38 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



Our non-profit organization has AdSense on it, site has been #4 or #5 for keyword for years now (just under the .gov sites) and havent moved up or down due to AdSense.

Same with AdWORDS - doesnt help nor hurt your rankings if you run it on a site. Heard before brownie points can be earned - not true..

GoogleGuy

10:01 pm on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member googleguy is a WebmasterWorld Top Contributor of All Time 10+ Year Member



"You are utterly corrupt."

I stop by to give the "buying AdWords neither helps nor hurts" advice, and find SyntheticUpper again. SyntheticUpper, it's great that you've been able to do close to 200 posts in your first month, but I think you harm your own credibility more when you make statements like this. I'm in danger of blipping over whatever you write when I see your posts. :)

BigDave

11:06 pm on Mar 26, 2004 (gmt 0)

WebmasterWorld Senior Member bigdave is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I'm in danger of blipping over whatever you write when I see your posts.

Wow! Not even Everyman was able to achieve a *Plonk* from GoogleGuy!

This must be some sort of troll Hall of Fame moment.

I do wish there was a way to killfile certain posters (as I am sure that some people would like to use it on me too)

mayor

1:21 am on Mar 27, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That's affirmative, BigDave!

Congrats to GG.

EOM

jady

2:00 am on Mar 27, 2004 (gmt 0)

10+ Year Member



Good for you GG for sticking up for your company. And for all you other readers, my comments are 100% true, neither AdSense or AdWords helps nor hurts rankings. "Scouts Honor" :)

SyntheticUpper

11:38 am on Mar 27, 2004 (gmt 0)

10+ Year Member



Hmmm,

I don't recall claiming that Adwords or Adsense have any impact on rankings. It's obviously nonsense.

Perhaps calling Google 'utterly corrupt' was a bit harsh. It would have been better put "Google has corrupted its own professed vision for the web, and its value". Now I've made that clear, I will happily withdraw the original statement.

But certainly Adsense commercialises the whole web, and the money all goes through Google's coffers. And DomainPark is an even more suspect concept - the rewarding, by Google, of zero content.

IMO Google has made some commercial decisions that fly in the face of its own mission statement. This puts GG in a difficult position, a position I don't envy (I have no problem with GG, seems a very fair man - I recall defending him some time back when someone attacked him personally.)

My problem is with what Google claims to be interested in, and what it now actually does.

If Google changed its mission statement to perhaps:

"providing good search results, whilst maximising our own revenue" I think we would all be more content, and GG in a less invidious position.

As for my almost 200 posts, you are welcome to deprecate all of them GG.

As for whingeing, my sites are doing o.k. thanks - but I still think the search results are poor, and Google should stop playing around with them.

Feel free to fire away... but don't put words in my mouth, don't jump to conclusions about your fellow posters, and *do* read the posts :)

Best wishes

p.s. This post may appear off-topic, but special circumstances I suggest. If this post is off topic, then so are all the ones above saying "Well said GG" etc. They too have nothing to do with Adwords and positioning :)

stcrim

2:03 pm on Mar 27, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Moving back on topic:

If you consider the earlier comments of BigDave along with the fact that AdSense conversions (the money) are somewhere between stable and up - even though SERPS may be somewhere between stable and down - there is some relationship.

One of my favorite news sites has AdWords. A new article may have been written and posted today about let's say Michael Jackson, and everyone of the AdWords would be selling something relating to him. That's in real time based on an article that may have only been live to 20 minutes.

No doubt Google can match the Adwords to the search and deliver pages that are AdSense affiliates.

I'm not saying this is bad - if I owned Google I would be doing it too - and crying all the way to the bank.

-s-

stcrim

3:14 am on Mar 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



And very on topic - look at message 133 here:
[webmasterworld.com...]

I'm hearing a lot of stories just like that

-s-