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> Top of the SERPS is a hobby site or perhaps we should rename it an expert's site.
That may be the first comment in a while to keep me lying awake thinking about it. Hopefully, this is the sort of question that keeps search engines awake at night too.
> Simple, basic, un-beautiful
Some SEOs spend a significant proportion of their time training or working with clients to do things that are described as deoptimisation. This is because they realise that to optimise for Google is not necessarily to optimise for what many, perhaps most SEOs believe Google does - or should do.
Search engine deoptimisation is still a niche area, but it is lucrative and growing fast.
Or maybe it is the new search engine optimisation, just different from the old search engine optimisation. I guess when people call the new SEO 'anti-SEO', it's just because they don't understand the new SEO yet. At least that's how I see it.
Well over half the pages of my hobby site come up in the top five positions (quite often at #1) for their major keywords. Yet if you look at it you might swear that it has never been optimized.
It has, lightly. I suspect that none of my "competitors" (actually fellow hobbyists) even knows what the acronym SEO stands for. So light optimization is all I need. Extrapolate to a more competitive situation at your own (considerable) risk!
You are soooo on target.
Do a search on ferrets and you
get the same phenomenon at the top
of the page.
Aesthetics are great, but are meaningless
compared to content and a feeling for the
viewer that the site they are visiting is
Most sites fail the "genuine" test.
Think about it. Even on google, most sites
landing in the top ten places are crap as
far as their information value to a user
People watch tv and play video games for
glitz. They surf for information.
Webmasters who understand this can succeed
in nearly any search parameter.