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"Bad Neighborhoods".

What are they?

         

Timona

4:01 am on Mar 22, 2004 (gmt 0)

10+ Year Member



I have heard people talking about "bad neighborhoods", and that you can get in trouble for being linked to by them or by linking to them. But what are they?

Someone told me that <snip> could be one, but I am not sure, does anyone have any feedback on that.

I want to find out as they link to our site and I need to find out if I should get them to take the link down or if it is no worries.

[edited by: Marcia at 6:31 am (utc) on Mar. 22, 2004]
[edit reason] No specifics, please. [/edit]

Timona

4:42 pm on Apr 6, 2004 (gmt 0)

10+ Year Member



Thanks to all of you this is helpful, I see why it seams "hard to Understand" there are so many arbitrary variables. But I think I got the general idea. cheers :)

Net_Wizard

6:17 pm on Apr 6, 2004 (gmt 0)



If you're creating artificial link structures AND artificial keyword stuffing, then you need to worry. Otherwise, you should be safe.

I wonder how this particular site got away being #1 on a very competitive keyword for 'a very long time' at Google using the above technique...oh well, I guess some rules are just applied selectively? Reminds me of ODP. lol

soapystar

8:49 pm on Apr 6, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



you cant go down if someone links you and you dont link back...you must be thinking of the new Yahoo!...

Herenvardo

3:57 pm on Apr 7, 2004 (gmt 0)

10+ Year Member



Yesterday I received an e-mail offering me a link exchange. Completely made through a template, I get not convinced, so I visited the site. It had a mini-directory made only with reciprocal links, all of the incomming links had an anchor like:
getwidgets.com: widget information, all about widget, widgets.
Searched for that widget in G and this site was not on the top50.
After replying them telling that I was not interested in their exchange, I've received an e-mail that I quote here:
Subject: Your link has been deactivated
Dear webmaster, we have checked your site and have not found the link to getwidgets.com. Once you have restored the link, reply this message with the url where the link is placed and we will restore your listing.

This has confirmated that they didn't even read the reply...

Not very important, now we are not-linking, as I wanted.
Only a very illustrative example of wich kind of sites can be considered bad neighbourhood.

Greetings,
Herenvardö, the good neighbour ;)

Pimpernel

8:28 pm on Apr 7, 2004 (gmt 0)

10+ Year Member



you cant go down if someone links you and you dont link back...you must be thinking of the new Yahoo!...

I beg to differ. One of the most important changes that google has introduced is that you can go down as a result of other sites linking to you, something I always thought was and would remain sacrosanct

Midhurst

8:50 pm on Apr 7, 2004 (gmt 0)

10+ Year Member



Pimpernel,
I think you need to back up your claim with a few facts
Regards
Midhurst

Midhurst

8:55 pm on Apr 7, 2004 (gmt 0)

10+ Year Member



Pimpernel,
Having discussed bad Neighborhoods, Google-style you may wish to contribute to the debate on Good Neighborhoods, or theme based links in the Links Forum, Past Present Future...
Regards
Midhurst

Pimpernel

9:33 pm on Apr 7, 2004 (gmt 0)

10+ Year Member



If Site A is linked to from site B, and site B is sitting on the same IP address as site A, site B will have a penalty attached to it.

Now here's a real-life (and common) example: Your web designer also hosts your web site and both your site and the web designer's site are hosted on the same IP address. Your web designer's site has a link to your site because they are very proud of it and want to show it off. You have no other links (or very few low-quality ones). Result - you vanish from the listings.

Good neighbourhood, bad effect

Pimpernel

9:38 pm on Apr 7, 2004 (gmt 0)

10+ Year Member



Midhurst

I agree with most of what is being said in the Links forum you refer to and I have nothing major to add. My point is that for perhaps the first time ever, there is a situation where links can be bad for you. Of course for most sites it is overcome by simply getting more external sites to link to you which will dilute the effect of any penalty for being linked to from what google considers to be an "associated site", but people need to be aware of this problem as otherwise they will experience great frustration with their rankings dropping despite having more links inward.

I can't say I disagree with google's algorithm because it is a clever one designed to prevent linking abuse. Just like any algorithm there is collateral damage.

UK_Web_Guy

9:53 pm on Apr 7, 2004 (gmt 0)

10+ Year Member



Pimpernel

In the scenario you describe I think it is more the lack of links that would affect the site rather than the link in the same IP.

It's worth checking out this thread [webmasterworld.com...] in particular GG's post - he has said what he has always said on this subject - "you can't help who links to you."

Pimpernel

10:31 pm on Apr 7, 2004 (gmt 0)

10+ Year Member



Very true, but I am certain that Google takes a different view if the link comes from the same IP address, i.e. 99.99% chance that it is connected in some way with you. It is not that you are penalised and will never appear, it is that you get "negative marks" which can be countered with positive marks by getting links from lots of other sites outside the network.

So the solution is to get a significant increase in links from multiple sources

Hobbs

10:43 pm on Apr 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Good thread,
For a regional directory with Tens of Thousands of links and topics, I do not think it is possible or fair to be penalized for:

A- Linking to grey barred or PR0 sites as its not humanly feasible to check and see if every singe new addition is penalized or just newly created, one can only check that they are relevant to the region and topic and not "clearly" spamming

B- Not Checking back on thousands of sites routinely to see if any of them has been penalized / changed hands and topic / turned to spam or all of the above

People, If A is doable with more time or staff, B is IMPOSSIBLE?

In all honesty I do not think Google should expect anyone to do that unless they give us a free tool that can automate this job and email you if a site is on their "black list" :)

I expect some of the well paid PHDs to sort this mess out, they got us here in the first place!

hutcheson

5:52 am on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



****ernel, they wouldn't have to hire legions of PhD's to implement what you think they do. If you hire legions of PhD's, you get PhD-type solutions -- probably whether or not something simpler would do (not that I think that one would). I do not believe what you believe.

hobbs, yes, keeping a directory up is a lot of work. And, just like a search engine, every sleazeball spammer will target you if they think it's half worth their while to subvert your links.

Google doesn't need to provide a links checker, though: it's a fairly trivial programming task. Major directories WILL have their own link checker. Other directories ... are in danger of being penalized for what can only be described as negligence of basic quality assurance procedures.

Google will have, and ought to have, no pity: you want a quality directory, you do the quality assurance. You don't want a quality directory, Google hopes their algorithm will out you.

varya

6:53 am on Apr 8, 2004 (gmt 0)

10+ Year Member



Pimpernel,

I don't think they are doing what you suggest. All my sites are on the same IP (six of them). One site has been around the longest and I link to all the others from it. I have a "my sites" page linked off the index page, and the "my sites" page has links to all the others.

They all have PR (good PR) and they all appear in the SERPS.

No evidence of any penalty that I can see.

Pimpernel

8:27 am on Apr 8, 2004 (gmt 0)

10+ Year Member



Varya

Could you stick me the URLs and I will see why this happens. I'm sure I will find that the sites have enough links to them to get over the penalty.

Hobbs

9:08 am on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



hutcheson,
>Major directories WILL have their own link checker
Yes it is "trivial" to check if a link is up or broken, yet its illegal to incorporate PR measuring code to identify grey barred links, as I said (B) is only doable by Google.

Herenvardo

3:14 pm on Apr 8, 2004 (gmt 0)

10+ Year Member



If Site A is linked to from site B, and site B is sitting on the same IP address as site A, site B will have a penalty attached to it.

I've my site placed in a subdir of the site of a social entity of my town, wich is itself in the subdir of town's main domain. Also, in a subdir of my main site I hold another site, and they're all crosslinked. No penalties.
The urls might be something like: the_town.org/the_enity/my_site/my_sub_site
Where the_town, the_entity, my_site and my_sub_site are 4 different sites all linked and hosted in the same IP.

Greetings,
Herenvardö

hutcheson

4:50 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There's no reason for legitimate directories to panic.

If you're really providing mostly useful links, you won't look like the doorway to a bad neighborhood. In another thread, someone noticed that the ODP had just gone to PR 10. Think we don't link to any SE-cloaking abusers? I know we do, and we do it deliberately! (It's not our business to police that kind of spam. If the site is useful for the human surfer, we list it based on what is visible to a human surfer.)

The problem will only occur for "closed neighborhoods" with highly incestuous "artificial linking" (taboo at Google) due to a fetish for PR-retention. And it will only occur on "gateways to the ghetto" masquerading as city visitor centers.

Net_Wizard

6:09 pm on Apr 8, 2004 (gmt 0)



Think we don't link to any SE-cloaking abusers? I know we do, and we do it deliberately! (It's not our business to police that kind of spam. If the site is useful for the human surfer, we list it based on what is visible to a human surfer.)

Even if it means that a cloak redirect ends up on a site that is already listed on a different category? Isn't that would be considered artificial/multiple listing of same site? And, I thought affiliate is a big no-no at ODP? lol

Hobbs

9:46 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>>Think we don't link to any SE-cloaking abusers? I know we do, and we do it deliberately
Now I will wonder no more on what's wrong with the ODP

hutcheson

4:29 pm on Apr 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The issue comes up periodically in internal forums. "This website has hidden text on it, obviously to spam the search engines. It does have some visible, unique content about, say, a local business. Should we list it?"

Google, rightly, bins the site. The ODP, rightly, lists it: our human editors verify that, despite some brain-damaged attempted SERP perverting, useful content is there.

On the other hand: a site, after being listed in the ODP, changes to an affiliate banner farm. The ODP delists it and all related sites -- our human editors no longer can trust that content developer or any of his sites. Google keeps listing it (with the current content, not the original ODP-reviewed content.) Both are doing the right thing -- the best they can do with their chosen tools.

And, to bring in a third case that has caused acrimonious debate in this forum, pejorative-ethnic-name-watch.hatesite.com is listed in both Google and the ODP, but Netnanny doubtless weeds it out -- while letting both blank-text-using, affiliate-doorway-swinging sites through. netnanny is also doing the right thing: its best attempt at its chosen mission, and no fumbling undersupported half-witted attempts to perform other missions.

We all do the best we can at the job we take on. And the wise among us depend on others who do their job better than we possibly could -- but crosscheck for ourselves on important issues. Isn't that the way the real world is? And how could any electronic net in that world possibly be different?

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