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Suppose Page A contains a hyperlink to page B
The anchor text contains some keyword K, which does not occur anywhere else on the page.
Page B has many occurrences of the K.
Then surely a good Serps algorithm show list Page B before Page A on a search for the K.
A Reference to X can never be more relevant than X itself. Page A is essentially saying "if you want to know about K look here".
Google does not seem to respect this principle. I presume this is due to technological limitations, or possibly just their algorithm isn't as good as it could be.
Any ideas on why this happens?
Suppose Page A contains a hyperlink to page BThe anchor text contains some keyword K, which does not occur anywhere else on the page.
Page B has many occurrences of the K.
Then surely a good Serps algorithm show list Page B before Page A on a search for the K.
Google does not seem to respect this principle. I presume this is due to technological limitations, or possibly just their algorithm isn't as good as it could be.
Any ideas on why this happens?
The problem with saying "Google does not seem to..." is that someone will always take the opposite stance.
And here I am...
One of my websites is on a webforwarding service, forwarding to a free ISP.
My webforwarder has a FRAMES part which load my free ISP homepage into the whole screen, so that a visitor thinks the free ISP page "is" at www.my-pages.co.uk
It has a NOFRAMES part which appears in Google's listings as
"The website for www.my-pages.co.uk can be found *here*.... and other advertising guff.
There are NO keywords on that Google Listing. If you look at the cache, it says that the keywords are only in pages linking to this site.
And this site is first in the SERPS for the phrase I want it to be.
So yes, Page B with NO keywords appears ahead of all pages A that point to it. And Google *does*, at least sometimes, respect that principle you said it didn't!
DerekH
