what do I do with 80 pages up, all seo'd for 1 keyword?

[lenmcgrane]

Hi,

I have a brand new site with 80+ pages of genuinely good info: on topic, but all written around the same keyword (which has a good KEI value). The pages are all linked to a 'table of contents' page.

Several people are suggesting I re-write the 80 content pages with one, different keyword per page. I can find 80 keywords, and could do the rewrite, but I want to eventually have 300+ pages.

I've seen discussion advocating splitting a general topic into broad categories and writing pages for keywords under those categories. (I've studied the WebMasterWorld pyramid diagram.)

My general topic area has very few 'natural' categories. In fact just one category (the table of contents page) is logical.

Should I CONTINUE to optimise another 200 pages for one key word? Or break them into categories?

Many thanks,
Len

[Marcia]

Are you using just one single word, or multi-word phrases? People search all different kinds of ways, and it's best to use rich vocabulary with synonyms across pages to come up for many search phrases.

[ip2665]

I think break it down to specific pages is your best shot. But don't forget to put all highly selective keywords, phrases or combinations if possible.