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What I find quite surprising it's the fact that for many keywords, a lot of subdirecdory pages appear in #1 or #2, when these interior pages have only 3 or 4 back links. In other words, I search for keyword1, 700.000 results in google, my www.mydomain.com/keyword1 (with 3 backlinks) appears in first or second position. the same for almost 20 keywords. Any explanation?, could it be the reason that my site is considered an authority?
For example, I have some pages buried deep in one of my sites, that can only be reached by someone who has drilled down a particular path. Why? So that the page is only reached by someone who wants the information having read its parent pages, not jumped to from elsewhere and taken out of context.
As such, the rank of the page is minimal. But it figures first for appropriate search terms, because it's the most relevant page when doing particular and detailed searches.
Don't waste time wondering why some of your pages do well, concentrate on those that don't <grin>
DerekH
what makes it the number one choice is not how many backlinks it has, but simply whether it is the most relevant
Maybe, but Google's concept of relevance is screwy at the moment. If a page appears higher in the SERPS than you believe it should, take a look at its outward links. There is a good chance that it will have many outward links with keywords in the anchor text.
Of course, this makes spamming Google pretty trivial right now. I would explain in detail, but my post on this subject (new thread) was declined by the mods so I guess the subject is verboten.
Kaled.