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Keyword Density

What % works?



7:35 am on Feb 16, 2004 (gmt 0)

10+ Year Member

With all that has been going on with google, what does everyone here think is a good keyword density?



5:19 am on Feb 17, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

These days, this question is more uncertain than it has been in years.

Traditional opimization and sound keyword density is still important. For reference, you would traditionally see arguments of 3-15+% density depending on page type.

At the same time, a quick read up on stemming, semantics, synonyms, authorities and florida/austin serps will quickly demonstate to you that keyword density is arguably less important than ever, and potentially, a significant detriment to quality rank.

The new smarter algo/filters are about intent and natural, authoritative, and segmented result sets, and kw density is one of the clearest signs that "natural content" is not occuring on your page.

A pragmatic and experienced seo today would likely tell you to write good content, use your keywords phrases in multiple derivations sing/plur, synonyms, etc., think less about density and more about sound content, and *quality links on topic*.


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