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Keyword Density

What % works?

7:35 am on Feb 16, 2004 (gmt 0)

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joined:Feb 3, 2004
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With all that has been going on with google, what does everyone here think is a good keyword density?


5:19 am on Feb 17, 2004 (gmt 0)

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These days, this question is more uncertain than it has been in years.

Traditional opimization and sound keyword density is still important. For reference, you would traditionally see arguments of 3-15+% density depending on page type.

At the same time, a quick read up on stemming, semantics, synonyms, authorities and florida/austin serps will quickly demonstate to you that keyword density is arguably less important than ever, and potentially, a significant detriment to quality rank.

The new smarter algo/filters are about intent and natural, authoritative, and segmented result sets, and kw density is one of the clearest signs that "natural content" is not occuring on your page.

A pragmatic and experienced seo today would likely tell you to write good content, use your keywords phrases in multiple derivations sing/plur, synonyms, etc., think less about density and more about sound content, and *quality links on topic*.


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