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Update Brandy Part 3

         

GoogleGuy

7:41 pm on Feb 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Continued From: [webmasterworld.com...]

"Any clue as to the possible role greater reliance on semantics is playing in your never ending quest for more relevant results?"

I'd say that's inevitable over time. The goal of a good search engine should be both to understand what a document is really about, and to understand (from a very short query) what a user really wants. And then match those things as well as possible. :) Better semantic understanding helps with both those prerequisites and makes the matching easier.

So a good example is stemming. Stemming is basically SEO-neutral, because spammers can create doorway pages with word variants almost as easily as they can to optimize for a single phrase (maybe it's a bit harder to fake realistic doorways now, come to think of it). But webmasters who never think about search engines don't bother to include word variants--they just write whatever natural text they would normally write. Stemming allows us to pull in more good documents that are near-matches. The example I like is [cert advisory]. We can give more weight to www.cert.org/advisories/ because the page has both "advisory" and "advisories" on the page, and "advisories" in the url. Standard stemming isn't necessarily a win for quality, so we took a while and found a way to do it better.

So yes, I think semantics and document/query understanding will be more important in the future. pavlin, I hope that partly answers the second of the two questions that you posted way up near the start of this thread. If not, please ask it again in case I didn't understand it correctly the first time. :)

GoogleGuy

9:17 pm on Feb 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



nutsandbolts, you're still thinking/posting like an SEO. That won't necessarily help you. The best advice I'd give is to make a site the sort of attraction that gives people reason to like a site on its own.

Searching for "high-quality" links before the site itself is high-quality is putting the cart before the horse, so to speak. That time would be better invested in enriching the site by adding good content and more reasons for people to like it on its own merits. Just trying to keep folks from going down a blind alley when there's lot of ways to spend that time improving a site itself. As always, Brett's guide to making a site is a great thread to go back and read again.

mipapage

9:18 pm on Feb 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Googleguy:
Better semantic understanding helps with both those prerequisites and makes the matching easier.

And what better way to make your page easy to understand than strive for sematically rich markup...

uksports

9:19 pm on Feb 15, 2004 (gmt 0)

10+ Year Member



Sasha - "Am I the only one who is getting IDENTICAL results on both 66. and 216 data centers?
This morning the SERPS were different, but right now it is the same"

No, same here from the UK - what is disappointing is that the excellent results that were on 64.xx have gone.

The only difference I can see from pre-brandy results is that the total number of results returned for a random selection of search terms has increased so there is a change of something, but it will be a BIG letdown if 64.xx is released as it is currently

BobbyN

9:23 pm on Feb 15, 2004 (gmt 0)

10+ Year Member



I'm not sure on this word 'semantics' and the ideas being mentioned here.

Anybody care to write a quick paragraph explaining it, or point me to a recent thread.

Thanks

dazzlindonna

9:28 pm on Feb 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



what is disappointing is that the excellent results that were on 64.xx have gone.

yes, i too am seeing the good 64.xx results disappearing. i sure hope this isn't really happening. this "feel-good" thread will turn ugly quickly.

Robert123

9:31 pm on Feb 15, 2004 (gmt 0)

10+ Year Member



I am not seeing the 64 dissapear at all..go direct to the ip address for 64...

google guy already established it would take longer than this weekend and re-affirmed that the 64 results are the new ones..he has done this mulptiple times.

relax..they are coming

dazzlindonna

9:34 pm on Feb 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



yes, i am talking about going direct to 64. searching directly from there is vastly different now than it was yesterday (at least for the things I'm looking at)

Net_Wizard

9:36 pm on Feb 15, 2004 (gmt 0)



Searching for "high-quality" links before the site itself is high-quality is putting the cart before the horse, so to speak. That time would be better invested in enriching the site by adding good content and more reasons for people to like it on its own merits. Just trying to keep folks from going down a blind alley when there's lot of ways to spend that time improving a site itself.

But that's exactly what is the problem here.

In competitive keywords the one who are on the top are in direct opposite to what you are saying.

The page/s that are being feed to googlebot(cloaked pages) are not even human readable....mixed words nonsense and intermixed by the target keywords and oftentimes the density of those keywords are just so rediculous...paragraphs and paragraphs of nonsense. Talk about OOP and user experience.

On top of that, backlinks are not even coming from similar or related site, such as guestbooks, forums, blogs

So the algo question is...how did a site like this get to the top?

flobaby

9:36 pm on Feb 15, 2004 (gmt 0)

10+ Year Member



I'm using the Google dance tool and all four 64 datacenters show the good stuff still.

nutsandbolts

9:37 pm on Feb 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Okay GG, I get the drift :)

Net_Wizard: I see it too in many areas I look at. We are talking about 6,000+ backlinks for some of the top ranking sites - they rule the index because of backlinks they have paid for.

[edited by: nutsandbolts at 9:40 pm (utc) on Feb. 15, 2004]

merlin30

9:38 pm on Feb 15, 2004 (gmt 0)

10+ Year Member



I believe the 64.* results are different to yesterday -but they still include sites ranked on the first page that were lost in Florida and aren't on 216.*

dazzlindonna

9:40 pm on Feb 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



they still include sites ranked on the first page that were lost in Florida and aren't on 216

i wish that were true for me. mine returned yesterday and are now gone gone gone again.

look out kiddos...yours may be next. :-(

jocelynd

9:41 pm on Feb 15, 2004 (gmt 0)

10+ Year Member



I guess the soup is still cooking or it would be live.

a_chameleon

9:41 pm on Feb 15, 2004 (gmt 0)

10+ Year Member




On top of that, backlinks are not even coming from similar or related site, such as guestbooks, forums, blogs

Amen, Net_Wizard. In my arena, link popularity comes primarily from newsgroups / discussion groups, specifically, messages posted with signatures that include the poster's website address....?

:(

lasko

9:42 pm on Feb 15, 2004 (gmt 0)

10+ Year Member



Okay GG, I get the drift

hmmmm sounds like you have been converted to a webmaster.

I spend more time on the workings of my site these days then SEO, looking for gaps or holes that leak my visitors away.

Building new pages and expanding my services making the site more fresh and up to date.

Its no good being just top the site needs to be attractive, informative and work.

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