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I noticed today that one of my competitors had climbed into the top 50 in one keyword that we had both been in the top 10 for and had been dropped. I ran a manual query, and lo and behold, myself and the other people I've been tracking had all made it back into the serps (of five websites I'm tracking). Granted, not near a top 10 listing, but climbing back in the race.
Another one where I had number 1 listing is back in there at around 140 or so.
It gives me hope!
I have added a fairly significant amount of content to the site, but my neighboring competitors haven't done the same and they seem to be in as good or better shape than me.
I've picked up maybe another 5 or 10 inbound links, but again, nothing significant.
would you mind sharing what you've changed?
Absolutely nothing. The quality of the SERPs in question has gone downhill over the last couple of months ... I was confident that Google would do something to improve them at some point :)