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Banners as a backlink?

Does google see this?

     
8:12 pm on Feb 9, 2004 (gmt 0)

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If i have a banner ad on a website, does google consider this a link to be counted as a backlink, or does google only consider text links?
10:12 pm on Feb 9, 2004 (gmt 0)

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Banner links show up as backlinks.
11:48 am on Feb 10, 2004 (gmt 0)

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Use appropriate alt-Text.
12:04 pm on Feb 10, 2004 (gmt 0)

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Is there a consensus as to whether the alt text of an image link is as effective as (or the equivalent of) anchor text of a text link?
12:09 pm on Feb 10, 2004 (gmt 0)

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Is there a consensus as to whether the alt text of an image link is as effective as (or the equivalent of) anchor text of a text link?

No way Jose. :) Recent event should guide you to the idea that you need varied links.

7:29 am on Feb 11, 2004 (gmt 0)

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Is there a consensus as to whether the alt text of an image link is as effective as (or the equivalent of) anchor text of a text link?

Though alt-Text is indexed and shows up in the SERPs if the link is image-only, I don't think it counts as anchor text.

8:34 am on Feb 11, 2004 (gmt 0)

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Sure does! Don't think it is ranked much lower than a normal text-link.