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The site contained no ads and no commercial content at all, it was purely for fun.
After a while, I noticed that the site wasn't appearing in google, so I emailed them. They said the problem was that the site had a splash page that was very small but that they would take care of it.
With the next google update, and from that point on, that site has been the first result for the name of the character. I strongy suspect that there was some sort of manual manipulation done in google's db that puts the site above everyone else's.