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Small businesses and SEOs were stunned late last week when the search engine results at Google suddenly changed, again. Saturday January 24 felt a lot like November 16, the date Google released its infamous Florida Update. Many in the SEO community are referring to this change as the "Austin Update" but we are not so sure this is a full-scale change in the way Google ranks websites. We are fairly certain this is an extension of the new algorithm now known as "Florida". Furthermore, we think Florida was actually introduced in June 2003, used for about a week and re-introduced on November 16. This would co-relate with a week of upset in the early summer. Here is the more solid information we have found thus far:
