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The logic of not relying on SERPS to provide a large enough chunk of your sales - to the extent that your business is threatened if those SERPS change - is irrefutable.
I repeat, why and how do you assume that my business relies on Google SERPs? We're doing great thank you, now please put a sock in it :)
The irony is, I'll probably be the one booted off now for exceeding the TOS!
But no online business could have predicted the massive changes in the SERPs, and hence revenue, brought about by Florida /Austin.
Florida/Austin was a bad one, but certainly not the first big shake-up (or snafu) of its kind.
Here's a fun thread:
Yes, but you will find that many business's here just did not exist before the web. It is the web (read serps) that has made them. Having done that, it is sensible to start advertising elsewhere, but when your business is only selling on the net, believe me, it is much more difficult to get offline advertising to convert.
Saying it is daft to rely only on serps is like saying to the man who sells shovels to the gold miners.... "what, you mean you never considered the mine would run out of gold?" Of course he did. Not so soon perhaps, but it is no problem, as now he has a bit of cash, and can set up selling shovels at the next mine (read search engine ). Not so many perhaps, but you never know, it might grow.
Most people here are opportunists, and are quite capable of thinking ahead :)
how far Google have strayed away from its so much hyped mission statement...that's how we judge a search engine and not about where my site in terms of ranking.
When Google first came out, most of the discussion here or elsewhere is 'mostly' about how to make your site rank better with Google.
To the point of making us believe that honest and hard work...works great with Google unlike other search engines that were dominated by spam sites.
Google preaches fair play and work within the guideline...and we in turn preaches to the new web masters to do the same. Some of us are even zealous in protecting this ideal that any attempt to circumvent this principle is almost instantly meet with disdain and contempt.
We're not stupid but we like to believe what Google preaches, we like to see a fair and honest search engine. A true search engine for the people/webmasters.
In a way Google have given hope and faith to webmasters who believe in contents and no nonsense approach to web publishing.
With that...that makes Google accountable...maybe not to the Court of Law but definitely to the community it has courted once.
Who's courting who now? Does Google still need the support of the webmasters or is it the webmasters trying hard to get into Google. It's like G have s.c.r.e.w us royally and now we are just a nuisance after all it has gotten from us what it wants...we are just the old girlfriend and who knows maybe Google have found a new girlfriend.
Its PR dept. is starting to sound like the sleek playboy false promises if not outright lies just to keep the old girlfriend (us) in line and not to cause trouble.
Do you still believe that honest and hard work pays-off with Google now? If you do then you are not making money with your web site...dream on.
Where do we stand from here?
We can't change Google, we can only make noises but that's our right...we are allowed to do that...just like old girlfriend nagging their cheating boyfriend.
Would Google change in our favor? It's entirely up to them depending perhaps on how good they feel with their new girlfriend (money/investor).
Who knows maybe Google new girlfriend is s.c.r.e.w.i.n.g them royally too and no amount of logic or intelligence(all the Phd's) can convince greed and lust...it's all back to basic instinct.
It is the web (read serps) that has made them
it is much more difficult to get offline advertising to convert
I don't understand your shovel seller analogy but I certainly understand gold digging ;-)
Most people here are opportunists
Talk about cheating girlfriends, playboy promises, (not a) fair and honest search engine (sic), greed and lust and basic instincts, screws (and nuts) are way, way off topic.
Chelsea <sigh> chill.
how do you assume that my business relies on SERPS
Can we not agree to disagree on whether Google has a responsiblity to not suddenly dump sites they've previously been showing high up in the SERPS?
Most people here are opportunists
Fair enough. So they benefitted from free traffic. They shouldn't mind that it's now somebody else who's getting that opportunity.
I took that first quote to mean that Google, the internet in general, has brought opportunities for many of us here. I don't think having good listings is the "opportunity." The "opportunity" is having a shot at them.
When I've done well in Google, I never saw them as a wonderful benefactor. The traffic wasn't "free." I worked for it, spent countless hours learning and keeping up with search technology, and took credit for taking advantage of the opportunity. Same thing with Alta Vista years ago.
If Google went 404 and completely out of business tomorrow, I'm still way ahead. They owe me nothing, not even opportunity.
I am sympathetic to those of you who feel like they did the "carrot, carrot, carrot, stick" thing. (I can't remember who here originally said that.) Maybe they did. I'm still happy I wound up with three carrots out of the deal.
Keep adding the good content.