How to get English language pages into Chinese language SERPS

Specifically considering Google.

[HarryM]

To increase the chances of a page written in English being picked up by non-English speaking users, I can add text in that language to the page. However this doesn't work for a non-European language such as Chinese. Without downloading special fonts the text would be rendered as rubbish and deter normal users.

Ways around it might be to transform Chinese text into gifs and put the Chinese character code in the alt text, or to include it in title tags, meta tags, comments, etc. Does anyone know if this is likely to work in Google? Does it pay any attention to these 'invisible' keywords?

I am specifically considering Google because as far as I am aware its database is accessable internationally. As the site is hosted in the UK, I doubt if many Far East search engines will find it.

(If mods consider this should be in the Asia and Pacific Region forum, please move it. Thanks.)

Harry

[whats up skip]

You really need to read some of the postings in this section [webmasterworld.com...]

[roddy]

Using UTF-8 encoding will give you the best chance of the characters displaying properly.

The obvious solutions are probably dubious ones - hiding the chinese text, or having a chinese page which redirects to the english one. Potential to backfire on the rest of the site though.

The Chinese spiders will find you if you get links from sites they pay a lot of attention to. I get more hits from Baidu than from Google for one of my English language sites - which goes to show what a complete mess I made of optimising that one . . .

Roddy