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And we immediately saw a significant increase in our ad revenues (both Adsense and banner ads). In fact, our banner ad network even sent us an email to tell us that they noticed the significant increase in our traffic.
How do you sustain a #1 position? This is the first time we got this position for our main most valuable keyword -- and I am nervous as he**. I keep checking Google to see if the site is still #1 or we have been bumped off by our competitors.
I'd really appreciate any suggestions ... Thanks
I'm _sick to death_ of the emails I get every day informing me of how I much I would benefit if I would exchange links with a given site.
What's the point? Firstly, it utterly devalues PageRank. If anyone here thought Florida was bad, just wait until Google gives up on all incoming links unless they meet a very stringent criteria (eg. coming from companies in the Fortune 500 or sites that are listed in at least four major internet directories).
There is an argument that people who refuse to go out and beg for links and/or link exchanges just aren't with the programme... but every link exchange which is set up predominantly for the benefit of robots just chips away at the value that links once had in defining a worthwhile site... and makes it less likely that links will play much of a prominent role in the future.
By contrast, I think a link exchange with an on-topic site is an excellent method of mutual promotion. But most of the spammy link begging letters I receive are not only off-topic, but obviously generic and I won't waste my time with people who tell me that my site is 'an excellent resource' when it's pretty plain that they haven't even read one page of it (or of the 1000 other sites that they simultaneously sent emails to).
My tip would be: if you have a page which is ranking number one (for the moment) stop worrying about that page, think about the topic, and ask yourself if you can write about a related topic.
For instance, if you are writing about the leading French film directors of the 1960s, why not devote a page or a section to the leading French film directors of the 1970s?
The bottom line is - it's better to be number 6 for 500 relevant words or phrases across 500 pages than number 1 for a single keyphrase on a single page.
Contrary to the above it should be critically important to you to "keep checking Google".
When the focus switches more to what Google is doing than what you are doing, that's a mistake.
Even if your site doesn't move from number one, other sites will be moving around, and there are always lessons to be learned in that (even if we often can't figure them out).
Exactly. All the looking at Google in the world can be fruitless when we don't understand what's causing changes in the SERPs. We also don't know what the competing sites may have done to cause the changes, and it would similarly be a waste of time (at least for most of us who have businesses to run or many clients to service) to sit around day after day analyzing the source code of the next five sites to see what changes they're making to effect changes in the SERPs.
An extreme example for sure, but I never suggested completely ignoring the SERPs. My original point remains that the best way to stay atop the SERPs is to figure out what you're doing right, do more of it, and do it better. Keep the balance of focus on that. (Esp. since it's the only thing you can control!)
We have a number of keywords where we're #1, and many others in the top 10. But this is the "mother of all keywords" for our niche. We have one keyword where we are #1 for the last 3 years or so - never even bumped off even once. Even with the Florida update, I think we only lost a top 10 ranking in 1 of our keywords.
My fear stems from seeing Yahoo results for the same keyword. There are instances when we're #1. But sometimes I see #7. With Google, thankfully, our rank never budges. I know Yahoo uses Google results, but I am hoping that it will be the Google results that will stick -- and not the occasional #7 at Yahoo. What is the trend normally? Is the Yahoo results for the same keyword a foreboding of things to come? Or are they just delayed?
Thanks again ...
I know Yahoo uses Google results, but I am hoping that it will be the Google results that will stick -- and not the occasional #7 at Yahoo. What is the trend normally? Is the Yahoo results for the same keyword a foreboding of things to come? Or are they just delayed?
Right now, Y is in a state of flux as they appear to be making the move away from Google results to their own internal results that come from the combined purchases last year of Inktomi, Overture, etc.
You may want to check out the Yahoo Forum [webmasterworld.com] for the latest discussion of what they're showing and when they're showing it. I think it would be off-topic in this Forum to go into detail about what Y is doing.
Not looking sure isn't going to help you more!
Burying heads in the sand is no way to go. Studying your serps every day is a clear positive with no downside. Learning to understand things better should be a daily mission for webmasters.