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As far as I can gather, they tend to have in common a less cluttered top-of-page, as well as the white background for AdWords (but still with a clear separation from the search listings).
Other differences to add to what Ciml mentioned:-
Dmoz Category Links not showing on Web Search Page.
Although the Adwords are bigger (width ways) - Only the title is a link, like the serps, as opposed to the whole box.
I have done a number of searhes and have not found one premium (top adword) result at the top of the search results yet.
A sign of things to come or just a test - who knows.
joined:Apr 13, 2001
I was actually a client's place explaing them about search engine marketing and i suddenly see this new kind of layout.
Not sure, if they approve that? any enw from GG about it here.