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Google in the City!

Google was all over Sex in the City this Sunday

     
2:49 am on Jan 8, 2004 (gmt 0)

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Just for fun I was wondering if any others saw (heard?) Google in Sex in the City last Sunday. The whole show they talked about "Googling" people and how "Google.com" was their new best friend. Actually, there was so much gushing about Google and so many careful pronunciations of "Google.com" that it made me think it was paid product placement? If so, that might mark the first time Google had paid for advertising for its site! (All other advertising to my knowledge has been for AdWords, or has been promotional/sponsorship oriented.) Either that or the writers really are big big big fans.

Btw, how many of you have ever heard someone actually use Google as a verb? I've never heard anyone (in the US at least) actually say it. I just read the press say that people say it which makes me wonder if it's just a myth.

12:53 am on Jan 9, 2004 (gmt 0)

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Google everywhere ...
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1:09 am on Jan 9, 2004 (gmt 0)

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I've never heard anyone use Google as a verb either (in the US), though I keep seeing that mentioned in news articles. Either its a non-US thing, or I don't run with the *cool* crowd. :-)

And yes, I noticed all the mentions on Sex and The City. It seemed overdone to me.

1:14 am on Jan 9, 2004 (gmt 0)

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>>paid product placement?

Well Apple must pay a lot for her notebook,

I think they we're just trying to be hip. Dorky show, but my mate watches it, and "Google" caught my ear walking through the room.

1:23 am on Jan 9, 2004 (gmt 0)

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ummm yah I think you could consider that a paid placement LMAO!

Guess they figure they needed some positive feedback. Could just imagine the characters backstage - I dont want to say its my best friend anymore!

1:46 am on Jan 9, 2004 (gmt 0)

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>>I think you could consider that a paid placement

I don't think so. The Sopranos & others do a lot of currently-hip namedropping kind of like the way the Weather Channel gals enunciate "SNOW" and make you do a double-take--if you're a skier at least. :)

>>No HBO for me

You're missing out GoogleGuy; Six Feet Under & The Sopranos alone are worth the price IMO.

3:02 am on Jan 9, 2004 (gmt 0)

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Google in the city?

I've never heard of anyone googling anything. You can read it anyday of the week in almost any magazine or newspaper. Its been that way for about a year. Nothing new in it. But real people don't use the term. It is a manufactured product of the media.

IMHO it was a paid placement, as is the Mac, as is most of what you see on the Sopranos. The folks that produce those shows are not fools and routinely approach those who would be "hip" to see if they will pay to have their products seen/mentioned as opposed to having their competitors'products/names seen/mentioned.

There's nothing "hip" about Macs. There's not been anything "hip" about Macs for what? about 10 years. Google was "hip" 3 or 4 years ago. Not today. So I say paid placement.

And for the record, Google is now very much in the city. They are occupying subleased space at About.com's old location. Paying very low rates for the space might I add. Primedia has loads of empty space around the city but none more empty than 1440 Broadway!

4:12 am on Jan 9, 2004 (gmt 0)

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IMHO it was a paid placement, as is the Mac, as is most of what you see on the Sopranos. The folks that produce those shows are not fools and routinely approach those who would be "hip" to see if they will pay to have their products seen/mentioned as opposed to having their competitors'products/names seen/mentioned.

I agree. Most of these productions have a product placement group. Almost nothing branded shown on TV and movies is not paid for.

4:42 am on Jan 9, 2004 (gmt 0)

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IMHO it was a paid placement

Really? I actually saw part of the show (my wife was watching it, i swear), and the Google bit actually played a part in the plot.

So, do the product placement folks dictate plot lines? That's almost as bad as reading Google Zeitgeist and then deciding what your site is going to be about.

4:43 am on Jan 9, 2004 (gmt 0)

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There's not been anything "hip" about Macs for what? about 10 years.

The people who are reeeeeeally hip don't worry about whether they're hip!

5:06 am on Jan 9, 2004 (gmt 0)

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Why is the about.com building empty. I would have guessed they were going like gangbusters with their new rankings. Maybe they're empty cause the guides don't answer emails.
5:29 am on Jan 9, 2004 (gmt 0)

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So, do the product placement folks dictate plot lines? That's almost as bad as reading Google Zeitgeist and then deciding what your site is going to be about.

Seemless integration is what they strive for. Just a few modifications in the plot structure that goes unnoticed to most will do fine. A few seconds here and there and you will wonder why you feel the sudden urge to "Google." :-)

5:40 am on Jan 9, 2004 (gmt 0)

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>>Google bit actually played a part in the plot

Right on, like none of us use Macs or Google in our daily/hourly lives, and the entire series was conceived around this dorky chick pounding out an episodic, thematic sentence on a Mac just to sell more Macs. Oh yea, she smokes cigs & other non-commercial stuff on the show so HBO is obviously funneling money into those lobbies.

Hey, if you guys are right, I still 'want my HBO' more than that retina-burn, movie review crap CNN is now calling 'news'.

5:59 am on Jan 9, 2004 (gmt 0)

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I noticed Carol Vessey's Dell played a prominent roll on Ed last week too.
7:01 am on Jan 9, 2004 (gmt 0)

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I'm guessing someone from Sex in the City asked us, and how could anyone resist a request from Carrie Bradshaw? :)
7:19 am on Jan 9, 2004 (gmt 0)

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She doesn't do a thing for me, but that's just me...
8:08 am on Jan 9, 2004 (gmt 0)

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She doesn't do a thing for me, but that's just me...

She doesn't do a thing for most of us......but we can dream :o)

8:42 am on Jan 9, 2004 (gmt 0)

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well, I admit I do say "google it" at work when we want something explained, but I'm quite old and not hip. For example, is it "Sex IN the city" or "Sex AND the city" - Google it to find out ;)
12:20 am on Jan 13, 2004 (gmt 0)

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I have seen Google for it mentioned in some forums and blogs lately.
 

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