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#1 has 5 links but no keywords on the page?
#2 has 80 pages of links.
#3 has 13 links half internet,
#4 has 30 links.
#6 is a link to Bizrate.com
#7 has 22 links all internal.
#8 has 3 internal.
So Do I add more links or remove links down to 5 to 4 links. And why would the #1 spot go to a site with out the two keywords in it? Does Google put site that have nothing to do with the keywords in #1 so no commercial site will get the #1 spot?
But I would always take an indented #11 & #12 over a #10.
Also, when checking backlinks, you need to consider a site's deep links. High content sites will usually have most of their best links going to internal pages.
Whatever you do, just do one thing at a time and be patient.
Just my experience...
Dave.
Cabbie! heres one to back up your theory.
I'm quite new here so not too sure how specific i can or cant be, so mods please feel free to edit if i have overstepped the mark and apologies in advance if thats the case.
My employers have a UK mortgage site that was on the front page for a competative 2 word phrase pre florida. A collegue of theirs has a recruitment website PR7. They exchanged links, the link to the mortgage site had the 2 word phrase as anchor text.
After the florida update, the mortgage site was nowhere to be seen, but the recruitment site was on the front page.
One external link with keyword anchor text and PR7 on an off theme page.
They have since changed the anchor text and are no longer listed, but high PR and linking TO relevant sites with keyword anchor text did the trick
Thanks for the supporting evidence Splosh although this is not exactly the same scenario the basics are the same.
If you have a site and dont have an outbound link to a relevant site with the keywords you are chasing then your site is not fully optimised.IMO.:)