I have noticed that they keywords I would like to get higher in the rankings with backfire on me because I want the word "keyword" to be up in the rankings but instead I am up in the rankings with "the keyword phrase". Now I do use the phrase alot on my site, but I do use my keyword with other phrases as well. Now the question is, should I start using that phrase less to try and get my keyword up in the rankings? (I hope this made sense, hard to explain.)