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Looks like us small players are about to become history.
My theory (and take that for what it's worth) is that Florida is part of a two (or more) part update scheme to help Google position itself better for buyer's of stock. The second part brings the rest of small business back but not to where they were before, back where they should be among big business.
Let's keep in mind that this is merely a theory and that my site wasn't even touched by the Florida update.
I run quite a few commercial sites but also 4-5 pure non-commerical information sites. Without the revenue from the commerical sites all the information sites will have to taken down due to bandwidth costs etc.
Compare search engine [gigablast.com] shopping hybrid [google.com].
[alexa.com...]
Probably a result of users clicking past all the mega-stores (or webmasters clicking page after page looking for their websites).
;)