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I’m also wondering if people believe there is any use in making changes right now. Is the consensus that the shifting is still taking place and we should wait it out?
My index page in PR6, my best secondary pages are PR5 and the rest, PR4. What I have focused on recently has been to place additional links from the PR4 pages to other pages on the site trying to get them up to PR5. This works every time and I am surprised at how many SEO's place so little emphasis on this.
Although the higher PR takes some time to be recorded officially, I am certain that they are factored by Google within a few days. If you have a large enough site, this is a very effective way of improving your overall page rank. Additionally, I have added extra external links, which seemed to already been factored in.
Other than that, I try to look at my site through Google's eyes to determine what provides them with the best quality results. I can't see increasing keyword density, increasing H1, H2 tags, etc., providing higher quality results.
Just get the basics right such as keyword in the title, description, in the alt tags, a few times in the body text and make very sure that it is contained in you anchor text. After that, search for links and try to get your internal pages to improve their ranking. From my experience, Google does not care if it is internal or external links so be sure to max out on your internal linking structure. If you have other websites with PR4 and above pages, by all means use a strategic linking strategy to help get the PR of you internal pages up.
Works for me.
old macdonald had a synonym, e i e i o
and on that synonym, he had some "synonym's", e i e i o
and on that ....
do a search on AV or ATW for the keywords your targetting, look to the right at the "related searches", add some of the appropriate words in related searches to your page.
Link out, not just to places that link back.
Aaaaaaaaaaaaagh!
Some of my link exchange partners are emailing me on chaging their anchor text. I am quite sure they are the one who 'take action'. I do help them to change it because I believe in 'taking action' and is a strong believer on the over optimization penalty.
Don't see the SERPs with your eyes, see it with Google's eyes. And everything will be clear in a heartbeat.
And WHAT small change was this? Duh...this is what we are wanting to know - what works and what doesn't?!?!?!
Thank youuuuuuuuu!
Dave
So, yes, you should look at yourself and see what caused the problem. Or don't look at anything and wait for EVERYthing you have to disappear.
i have some sites that held their positions in the florida update. some of these provide lots of good content and follow all the goo-guidelines, while some of them have very little content (as there just isn't much to say about the topic). with all my sites, though, i try to follow the goo-guidelines, whether or not they have tons of content.
the difference in the ones that suffered in this update and the ones that did not, appears to have much more to do with whether or not google is targeting the specific keyword phrase or not. those that don't have much reason to be targetted (based on various different conjectures) did well. those that were obviously targetted by google, were hit hard by the update.
so....would you say that the keywords you are still ranking well for, are keywords that google would likely target for the filter or not? my guess, after looking at the sites i could find that you own, would be that those keywords are not part of a new google filter, therefore the old rules still apply. that doesn't mean the old rules still apply to everyone.
I'll leave you all to it, good luck!
Dave
