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Company Name = Name Keyword 1 Keyword2 Corp.

What to do?

         

adfree

3:13 pm on Dec 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We rank #1 with all SE's with a very competitive keyword combo that is built into our name:

Company Name = "Name Keyword 1 Keyword2 Corp."

Everyone under the sun (mostly industry partners, edu's etc.) link to us this way, thousands of links.

So far we have been very happy about this side effect. Since we do not list with G (working on it, due to content management tool and dynamic nature of site) I can't really tell if Florida hurt us or the new algo would in future.

From reading all posts about inbound link and anchor text from Florida experience, we should be worried, right?

How to approach it now?

Thanks, Jens

Stefan

3:41 pm on Dec 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



From reading all posts about inbound link and anchor text from Florida experience, we should be worried, right?

I'd take that one with a grain of salt. A commercial filter aimed at certain markets/kw's would have the same effect... so would a number of other theories that have been offered here.

If you're not in Google yet, wait until things shake out and settle down before you worry about anchor text.

bobby_boy

3:45 pm on Dec 2, 2003 (gmt 0)

10+ Year Member



Stefan,

From what you say it sounds like you don't feel this update is over yet. Am I reading your comment right?

jbinbpt

3:59 pm on Dec 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would not do anything different. Since you are ranking well, then don't mess with it.

I do believe that this update and now slight correction is not over. Things will shake out over time.

This proves that we need to code for the user and not for the SE.

jb

Stefan

4:11 pm on Dec 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I meant, "settle down", more in the sense of theories, (there are a lot of them floating around).

Wrt the update, my relatively uninformed opinion is that "the big change" has happened, done, finito, for the moment, and we're back to rolling updates, but Google could crank the algo knobs again anytime they want to. They've apparently taken a new aggressive approach to certain commercial searches and I don't imagine they're going to back off of that. I'm sure glad I'm not trying to sell Real Estate, or cosmetic surgery etc...

Further to the first post in the thread, if you're not in Google now, get an idea of what the bid's are for your kw's in AdWords... that might tell you how well you'll do in the serps.

adfree

8:56 am on Dec 3, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks folks, I really appreciate your thoughts and time.
Think we will not do any major change just yet, except get the visibility issue with G fixed.
Thanks, Jens