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Also, and rather odd and disturbing, we didn't get hit too bad (actually at all) by all this... and all of our traffic still rocks... but user interaction (e.g. purchases, emails, contacts, followups, etc.) has dropped dramatically... what's that all about?
Looking forward to your input...
We had one odd, like 4-day period where one site leaped to the top of the serps for all four top, two-phrase keywords (that was nice) but they weren't there before anyway... we've always focused on 3's and 4's... and it's been good for us... so it's the same set of key words, searches, etc... BUT, the contact level has gone way down?!?!?!
Maybe the time of the year?