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In common with many here I've had my golden goose shot. A big earning page that has been at #1 has been wiped from the results for the most important two word search in the key market that it is targetted at.
I'm sure that it is not as simple as this but...
I noticed that another page in the same site has retained #1 spot for another two word search and do you know what it doesn't have any <h> tags on the page. And the page that has been dropped has only (apparently) been dropped for the two word phrase that is in the <h> tags.
One particular two word phrase pulls in (or used to) something like 70% of traffic to one of my sites and guess what, I put it in <h1> and <h2> tags. This page has been dropped.
In my search for a solution I just did a search for those two words and none of the top 10 sites had properly formed <h> tags. 8 of them had no <h> tags at all and the others had style code enclosed in the tag.
Has anyone else here noticed this effect?
I guess that <h> tags are an easy target. Google was known to weigh these highly and with a bit of CSS you can easily change the viewable text to look like body text or whatever.
I would be interested to hear comments on this hypothesis.
Best wishes
Sid
