discounted reciprocal anchor text?

is it just like pagerank?

[Stark]

I understand from a few discussion on here, that Google is probably working to discount reciprocal linking to some degree with regards calculating pagerank.

Given pagerank isn't such a great issue any more, and anchor text is all important, what is the deal with the anchor text in reciprocal links?

If I have 2 sites, each with 1000 pages, and site A has a link on every page to site B using "keyword B", whilst site B has a link on every page to site A using "keyword A", will this have a noticable positive impact for ranking of each site on its nominated keyword?

[vitaplease]

If I have 2 sites, each with 1000 pages, and site A has a link on every page to site B using "keyword B", whilst site B has a link on every page to site A using "keyword A", will this have a noticable positive impact for ranking of each site on its nominated keyword?

I doubt there is any noticable positive impact for ranking, in a way it relates to webdesigners signing every page of their clients sites with their url. I do not remember any posting here that that helped a lot and it would be an easy algo adaptation to neutralise that effect.

Could be a near natural set-up if brandname.com is linking to brandname.de and vice-versa (to show visitors local country/headquater versions of the website), but otherwise it looks artificial and I would stay away from it (in the past if you added a few other sites to this recip game it would have gotten a PR0 "linkfarm" penalty).

[steveb]

The reciprocal-ness is theoretically dangerous, but the reality is schemes like this rule the serps. Bogus pages never seen by a human set up to just pass anchor text is Google's current love.