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kw1-kw2-kw1.com Duplicate Penalty



10:39 pm on Oct 31, 2003 (gmt 0)

10+ Year Member

Do you think that registering a domain with keyword1-keyword2-keyword1.com would get a penalty. I would be promoting the two word phrase "keyword1 keyword2". Any thoughts? Anyone have any experiences with this.


4:27 pm on Nov 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member


This is a difficult question to answer. A year ago this would have been a great idea, but so many people complained about keyword domains getting an unfair advantage that google may frown on any site using popular keywords three times in the domain. However, Google also probably realise that getting new domains is now very difficult, so using two hyphens is perfectly reasonable.

We have keyword-keyword-nonpopularword.com domains that appear to do well compared to our other 'nonpopularword.com' domains.

The advantage of keyword domains is if someone links to you using the domain as anchor text (and many people do). I suspect this may no longer be an important factor if google can detect the anchor text is in fact a domain name. I also believe in over optimising a phrase, which if not an issue now, could be one in the future as google gets smarter.

I would steer clear of 3 popular keywords in the domain, purely on the fact that it looks spammy and you never know if Google may not like it. Two keywords and a nonkeyword is probably much safer and looks better in the serps. For the possible advantage of links in using the domain as anchor text the risks of looking spammy is greater. I used to think traffic was everything, now I tend to think it is better to get 10 visitors to a site that has credibility, than 100 to a seo crazed mess.


4:32 pm on Nov 2, 2003 (gmt 0)

10+ Year Member

Thanks for the feedback. Actually the domain only uses two keywords, however it repeates one twice in the name.




Same suggestions?


5:57 pm on Nov 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member


Sorry, I didn't spot that!

I have no experience of that tactic although I have not seen domains like that appearing in the serps. Good idea though :)

I wouldn't invest a lot of time or money into the domain, but as a possibly lucrative gamble/experiment it has got to be worth a try!

I know people say you shouldn't repeat a keyword in the title tag and I wonder if the same applies to anchor text? If so, you may lose the possible advantage of the keyword domain.

The spammy feel could still apply. If you were a webmaster and were wary of who you link to, this domain would raise alarm bells. I personally would feel I may be linking to someone who could get a penalty and thus my site could suffer for linking to it. However, if you threw up this domain and just let it find its way into all the small directories out there, where no human looks at the content, you could pick up a fair number of killer links in.....if google does not ignore the link for having the keyword twice.

Interesting experiment.


6:01 pm on Nov 2, 2003 (gmt 0)

10+ Year Member

I would have anchor text of "key1 key2" pointing to the domain.


6:08 pm on Nov 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

well, what I feel is that kw1-kw2-kw1 would be spammy! But if you think it's worth the try you can!

It wont hurt that fast and when that would hurt, it would have already made it's worth to you. If you want to play long run, play safe.


Prevention is Better then Cure.


6:15 pm on Nov 2, 2003 (gmt 0)

10+ Year Member


do you think if I use kw1, kw2, kw3, kw4 as a anchor link text



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