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No-Cache Catch?

         

glengara

3:12 pm on Jan 6, 2002 (gmt 0)

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If I were G, this tag would set off the big bell, and a very close look.

Copyright infringement issues aside, what legitimate reasons would you (G) see for its use?

Brett_Tabke

3:15 pm on Jan 6, 2002 (gmt 0)

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- frequently updated content.
- dynamic content.
- anything related to form pages.
- any page that presents proprietary or semi-secure/private data, but no necc https access required.

no cache abuse is rampant.

Marshall

3:45 pm on Jan 6, 2002 (gmt 0)

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While my primary reason for no cache is copyright related, I take offense at any SE that has strict rules about how their site is to be used, but totally disregards the rules on my sites on how they are to be used including no framing, caching, saving etc., especially when they want paid to index my site. What makes their Terms of Use better than mine.

mayor

6:22 pm on Jan 6, 2002 (gmt 0)

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Brett, what do you mean when you say no cache abuse is rampant? Could you clarify this?

I always thought that making copies of someone's pages for any reason whatsoever without their express approval was abuse.

So how would using the no cache tag to tell Google not to copy web pages be a form of abuse?

tedster

11:50 pm on Jan 6, 2002 (gmt 0)

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I have a client who made a $300 pricing error on a page. Even though they caught the mistake quickly, people still found the Google cache (Googlebot must have had impeccable timing!) and wanted the low price.

Keeping the customer satisfied meant that they bite the bullet and take the loss, which they did. But now they are considering the no-cache tag on ALL pages that include pricing information.

It's interesting to me that John Q. User is not alwys clear on the concept of the Google cache, even when he uses it!

Brett_Tabke

12:41 am on Jan 7, 2002 (gmt 0)

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When I allowed caching by Google here in this forum, I would regularly get email intended for Google from people viewing the page out of the cache.

>cache abuse

That's a classic case tedster. On the flip side, there is a large set of sites using the tag for no reason at all.

mayor

7:54 am on Jan 7, 2002 (gmt 0)

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Having a discontinued promotional discount served from the cache or, as in Tedsters case, a pricing error served from the cache, is near catastrophic.

To avoid this, an ecommerce site might automatically put the no-cache tag on every page they make, no matter what.

GoogleGuy

8:20 pm on Jan 7, 2002 (gmt 0)

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We took a look at the people using the nocache tag recently. I was sorry to see that about 96% of people were using for cloaking and other nasty stuff.

Robert Charlton

6:17 am on Jan 8, 2002 (gmt 0)

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I use the cache feature when researching competitive rankings, to check whether competitors are cloaking. I've pretty much been assuming that if the page isn't cached, it is cloaked. Sorry to hear that I've been right.

At the same time, I feel that there are very legitimate reasons for using the no-cache tag, and I hope that Google won't simply take the easy way out and autmatically penalize sites that use it.

Air

6:41 am on Jan 8, 2002 (gmt 0)

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>We took a look at the people using the nocache tag recently. I was sorry to see that about 96% of people were using for cloaking ....

Then why accept paid adverts from a site offering cloaking? It sends a confusing message.

mayor

11:16 am on Jan 8, 2002 (gmt 0)

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If the no-cache tag is removed from a page, will the page show up in the cache on the next Google update?

ciml

12:27 pm on Jan 8, 2002 (gmt 0)

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mayor, at this time of the month you're more likely to have changes show up in the update after next.

Interesting post, GoogleGuy.

Calum

mark_roach

12:38 pm on Jan 8, 2002 (gmt 0)

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>>Copyright infringement issues aside, what legitimate reasons would you (G) see for its use?

Paid for pages. I offer a 14 day free trial for a listing on my site. If Googlebot caches the page during those 14 days then the 2 weeks free trial becomes a 2 month freebie.

I have not yet used the No-cache tag because I don't want to be wrongly associated with those "96% of people". Perhaps that is one factor as to why the 96% figure is so high.

Brett_Tabke

1:36 pm on Jan 8, 2002 (gmt 0)

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I'm sensitized to the issue because of my long involvement with Opera. From Opera 3 to Opera 4, there was a major change in the browser cache policy. They started to fully support the 'no cache' http headers as well as meta-equiv's. People screamed louder than I've ever heard people complain about a simple switch - users were livid (we still are).

During that time, site after site was pointed out that was using no cache. Most of the time Opera got the blame because it wouldn't cache the page even though it fully supported the http 1.1 w3c recommendation.

The latest switch occurred with Opera 6 where CGI pages (any page with a question mark in the URL) no longer caches unless it sets a specific expires header. (see: http 1.1 [url=ftp://ftp.isi.edu/in-notes/rfc2616.txt]rfc 2616[/url] 13.9 and the infamous paragraph 2).

The effect has been that pages that would previously cache no longer do. Page such as Google search queries. Do you realize how many cgi pages you run into in a day? Personally, I think they did it just for that reason - to get more money out of the embedded affiliates such as Google and to make all those cgi page counters roll with opera ua's on them.

Lastly, proxy caches. Who knows what is going on with the likes of AOL's and MSN's proxy caches? We already know AOL uses their own cache for search engine listings. I think 95% of the no cache abuse that occurs is to overcome proxy caches.

Throw in the fact that most Cable, DSL, and other broadband suppliers of modems and software come default configure their products with Cacheing disabled - it sure makes you wonder why there is even a browser cache available. If you read some of what Berners Lee and the chief cohorts on the w3c lists have been saying, I'm convinced the next major http rfc put forth will have caching off by default unless a site specifically enables it.

I would like it if Google would start obeying the HTTP spec and caching standards - not partially, but fully. It would mean the end of many a corporate site that dominates the rankings in Google. Most all of those sites use no cache tags.

>96%

That's not my experience at all. Most of the majors are using no cache. Most of the majors don't need to be using no cache:

Cnn, cnet, zdnet, cnn, most of yahoo (outside the directory), any site with a thrid level domain named "MY" (my.yahoo,...etc), ebay, msn communities - the list goes on for thousands upon thousands upon thousands of sites. It's hard to find a top site that isn't guilty of no cache abuse. God forbid that lazy joe user can't press the reload button.

Anyway, if you are as fed up with no cache abuse as I am, use proxomitron [searchengineworld.com] - it makes the net usabel again.

ciml

2:16 pm on Jan 8, 2002 (gmt 0)

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Are we discussiing HTTP cache control (for performance reasons) or Google's NOARCHIVE META content?

I thought that GoogleGuy was referring to NOARCHIVE with the 96% statement, did I assume wrongly?

Either way, there's a big difference in intent between using nocache and noarchive.

Calum

Brett_Tabke

2:38 pm on Jan 8, 2002 (gmt 0)

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You may have something Ciml. I was going by the title - no cache http headers.

Googlebot uses "noarchive".
[google.com...]

Robert Charlton

12:37 am on Jan 9, 2002 (gmt 0)

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I was talking about "no archive" too.... From the sense of the original post, I suspect glengara was talking abt "no archive" as well...

[Later addition... In fact, as I look at the concurrent Google cloaking thread, most people are also calling it "no cache" although they must mean "no archive." It's that "view cached page" link that throws us]

glengara

7:10 am on Jan 9, 2002 (gmt 0)

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You're right, I meant No Archive.

Brett_Tabke

10:10 am on Jan 9, 2002 (gmt 0)

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ugh - ok. Well that is a whole different deal then. I wondered why we had a second thread about it: [webmasterworld.com...]

glengara

10:23 am on Jan 9, 2002 (gmt 0)

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Missed that one.

ciml

3:07 pm on Jan 9, 2002 (gmt 0)

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Assuming that's also what GoogleGuy's talking about, do we agree with glengara that noarchive should set off the 'big bell', and should we be surprised that 96% of these people are cheating in some way?

My answer: Yes and No (but it probably went without saying...)

Calum

Fiver

6:02 pm on Sep 27, 2002 (gmt 0)

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It would be very very very nice if GoogleGuy clarified here. I can't assume that he meant 'noarchive' when he typed 'nocache'...

there is a significant difference obviously, but people are constantly mixing these two up. Do we now know for sure (almost a year after this thread started) that a regular http header pragma nocache has no effect on google serps?