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As an example (not real) - "Y & Z Market"
Let's say that a company has always used, and always been known as "Y & Z Market".
Is this at all problematic as a Title tag with Google?
What about "Y&Z Market?
In the title, would "Y and Z Market" be better?
Is the Google spider smart enough to equate these 3 options?
Or would they appear as different companies?
What about as a URL?
Would "www.y-and-z-market.com" be the best choice?
If not, what WOULD be the best choice?
I believe that "www.y&z-market" is a no-no.
What about "www.y-&-z-market.com"?
If everybody had always known them as "Y & Z Market",
it seems that one would wish to come as close to that as possible, in both URL and Title tag. N'est ce pas?
I would love to hear from anyone who may have wrestled with this before.
Thank you for any light that you can shed.