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I'm #3 for my coveted keyword. My biggest competitor is at #2 and #1 is a corporate site that I don't expect to beat.
When I do a "allintext: keyword" search I'm #2, and my competitor is #3. When I do a "allinanchor: keyword" search I'm again, #2, and my competitor is #3.
"allintitle: keyword" yields the same results... I'm #2.
How can I be #2 for allinachor, allintext, and allintitle and #3 for the "real search"? What other factors am I overlooking?
Would possibly changing some content on my home page daily give me a "freshbot" boost that I need to hit #2?
Just Wondering,
Mark
It's a fairly common observation about the lack of correlation between the allin-tools and real world serps. You're not the first one to ask and probably not the last.
I have found that I can have inferior allin-tool rankings compared to my competitors and still handily beat them in the serps. I don't use those tools anymore.
[edited by: martinibuster at 8:20 pm (utc) on Oct. 17, 2003]
For example, allintitle: shows normal results, but with sites that do not contain the phrase in the title removed.
They are not the individual searches for how your site ranks for that one particular part of the algorithm.
I expect the difference lies in pagerank, inbound links, or whatever else.
allinanchor, allintext etc
Why bother? Google likes incoming links with keyword-rich anchor text. The keyword in the title, in some h1s, that's it. And lots of anchor text. If you have lots of anchor text you don't even have to bother about content (re se crawlers). Just put a splash image on your page :)
Or, even better, just use the title tag, one h1 and leve the page completely emtpy. Anchor-Text does the job.
You can not compare directly the normal search with allinachor search (although most of the time they are the same) is because anchor text that are in different variation that contains the ketword affect the ranking.
i.e. the competitor beat you in widget although you beat him in allianchor. You competitor might have a little bit of anchor text linking to them with widget but they might have a lot of anchor text like best widgets or cheap widgets that when come to the real search, it help them to beat you instead.
You might also getting lots of anchor from your own site (internal links) while it only takes a few links from different domain to beat 100+ links from your own domain. And usually in the case you will beat them in allinachor.
There are many more reasons. But just keep on imporving your linking strategy and you will beat him easily. You can even beat the coporate site! :)
and the 90% goes to anchor text.
Eh...
One of my clients is competing against someone who lurks on WW. I see your little hobby sites with the anchor text pointing to your money website. I see your keyword rich site map. What's that JS date indicator in the corner of your page supposed to do, make g-bot think you have a brand new webpage and freshtag it? (Try using this: META NAME="robots" CONTENT="freshtag">), ho,ho,ho,ho, ha, ha, ha, ha
What about those highly optimized subdomains? And all those guestbook sigs you can't go back and undo. Soooo many tricks.
And I'm still whooping your behind.
Of course, you will say that it's because of PR or blogs, etc. but you know deep in your heart...
This was meant as a joke, no!?
