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I have several pages with simular situations but am providing the details of one and hopefully someone can provide some guidance as I have been beating my head against the wall. Here is what I am talking about, sorry in advance, kind of long:
Keyword = widget gifts
My Page
Overall Position = 8
allinanchor rank = 1
allintext = 1
allintitle = 1
bold used for keywords = yes
h1 tag for keywords = yes
PR = 5
Google backlinks = 501
keyword density = 14%
Below are the details to the top three in the SERP's.
#1
allinanchor rank = 3
allintext = > 20
allintitle = > 20
bold used for keywords = yes
h1 tag for keywords = no
PR = 5
Google backlinks = 147
keyword density = N/A the site mentions the two words but does not ever have them side by side.
#2
allinanchor rank = 2
allintext = 2
allintitle = 2
bold used for keywords = yes
h1 tag for keywords = no
PR = 5
Google backlinks = 35
keyword density = 20%
#3
allinanchor rank = > 20
allintext = > 20
allintitle = > 20
bold used for keywords = yes
h1 tag for keywords = no
PR = 4
Google backlinks = 31
keyword density = 9%
Looking at these from a pure Algorithm standpoint it makes absolutely no sense and seems to rank at random. I know there are several other factors that may be considered but anyone have any idea how I can improve? Thanks in advance for reading and for any help.
2. Do they have keywords in any of their URL's appearing in those top 10 SERPS?
3. Can you check out your competitors backlinks in AllTheWeb (same as in google "link:domain") and add that information to the top 3 in googles SERPS in your first post, and for yours?
I'd be interested to see the results.
TJ
will a link TO these other websites do anything to improve OUR ranking? Wouldn't that require a link back?
trillianjedi, here are some answers to your questions, any insight?
1. Do your competitors have keywords in their domain names?
All of the top listings do not have any hyphenated domain names and none have the keyword in the domain.
2. Do they have keywords in any of their URL's appearing in those top 10 SERPS?
The keywords are not included in the URL.
3. Can you check out your competitors backlinks in AllTheWeb (same as in google "link:domain") and add that information to the top 3 in googles SERPS in your first post, and for yours?
#1 position - 596
#2 position - 380
#3 postion - 493
My site - 31 (The majority of the links to this sub-page is from my site and I messed my sessions and AllTheWeb missed a lot of my site.)
The large difference in links at AllTheWeb is leading me to believe it is weighting outside links heavier than internal links for SERP's since the majority of mine are internal. What is confusing is that if this was the case why would the allinanchor, allintitle have the same type of ranking?
I also noticed that the majority of the links for #2 and #3 are low PR links as seen in only having around 30 backlinks in Google and over 400 in AllThe Web. Maybe I just need to go out and find a bundle of low PR sites to link to me? This would not be a problem as my site has a PR 6 most times and it would not be hard to attract several on topic incoming links.
cabbie, interesting strategy but I have never had much luck doing this. I tried it with another site and noticed no increase or decrease.
Maybe I just need to go out and find a bundle of low PR sites to link to me?
Bingo.
Not necessarily "low PR" - as long as they are indexed in google - but I would go for anything to be frank - traffic is traffic irrespective of what google thinks that site is worth in terms of link "votes".
We've got one low PR (PR3) site linking to us which provides us with 1,000 visitors a month. We're not complaining about it!
Anyway, back to the point:-
What you need is more inbound links with *anchor text* from external sites coming into your site. And of course you want that anchor text to be your keywords - page titling is also important here, but on the basis of what you've said about your allintitle ranking I would think you have it about right.
The google algo is a balance between quality inbounds and sheer volume of inbounds - you're being beaten on sheer volume with *anchor text*.
if this was the case why would the allinanchor, allintitle have the same type of ranking?
That's why I was interested in your example - and I think you have answered that already.
Let's face it, google doesn't want their algo to be too easy to guess!
TJ
allin searches are fairly useless for researching the serps and understanding what's going on.
I disagree. I find it highly useful, it's just a case of not trying to guess google's algo - but these searches contain a wealth of information if you know what to look for.
TJ
I agree with you in regards to traffic from links, we do receive a good bit of traffic from some of our link exchanges. I guess I will focus on getting more external sites to link to us. This being one of our sub-pages most people do not link to it because they link to the homepage.
Thank you to everyone for your help, I am off to see if I can not move on up!
link.all:www.thatdomain.com -site:www.thatdomain.com
This should show all links to [i]any[/] page in the domain (in ATW's index) minus internal links.
Then, as trillianjedi says, check the anchor text of the incoming links. Along with PR it's the most important off-page element of the algorithm.
If you want to go a bit further check the page titles of the pages the incoming links are on. I have a feeling that a 'Spacely Sprockets' link from a page titled 'Spacely Sprockets' carries much more weight than one from titled "Cogsworth Cogs". It can be one way for G and other SEs do 'neighborhood' analysis.
nancyb posted that she too was experiencing a disconnect between the allin stats and the actual serps.
trillianjedi, I have to wonder why if the allin stats were so useful, you did not make use of the stats boxercrazy provided. Where is the value, as far as understanding boxercrazy's serp results?
In fact, all of the subsequent posts disregarded the allin search statistics that boxercrazy provided. Nobody attempted to connect Boxercrazy's allin search statistics to the ranks, or try to explain the disconnect, or uselessnes. The stats were avoided because they were of no use.
All I'm trying to do here is to bring to attention what is pretty much obvious: the allin search stats have very little use when studying the serps and trying to determine why sites rank.
Most people accept the allin search tools without stopping to question their usefulness. The allin search tool queries are a red herring.
I don't use allin.. very much, but I am seeing a disconnect between PR, backlinks, <Hx>, bold, anchor text and the resulting SERP #.
The reason I posted was because I'm seeing a lot of smallish, low PR sites come up in positions 1-5 lately for fairly competitive terms while many of the larger, higher PR sites that have lots more backlinks, with good anchor text, come up in lower positions.
I haven't really done any in depth research yet - maybe never will, because by the time I get to it the algo will change anyway. Since my post wasn't directly related to boxercrazy's question, I shoulda just kept my fingers immobile ;)
I did.
If you just use google for looking at overall SERPS results, then I agree, they are useless.
TJ
I like to do a search on something that will pretty much wipe out one variable- like the title text. It would be interesting to do an analysis on an agreed upon search term, like, "welcome adobe golive" and see the different conclusions as to why the serps look as they do.
Bet it would be interesting to see the different explanations. ;)
Don't like to 'me too' that often but think this should be reinforced as it's one of the most overlooked elements.
That 'Blue Widgets' link counts a bunch when G and other SEs are trying to figure out if a page is relative to the search term, especially if it links to another recognizable Blue Widgets neighborhood site.
>>Bet it would be interesting to see the different explanations
Yeah, as many as the stars
