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doorway pages

does google ban your site for it?



1:01 am on Sep 24, 2003 (gmt 0)


I tried some searches in google and noticed that some sites make a doorway page for every possible keyword that has something to do with their site. so if the keyword is X, they make a page called X.html and contain that keyword in the title and headers of that page. And than they just link that page to their site on other domain.. Do search engines ban you for that? Isn't that fake promotion or something?



5:08 am on Sep 24, 2003 (gmt 0)

10+ Year Member

God I hope not... This is a blue wagon verus a red wagon question! I think the answer is no... they will not ban you. You can not have every possible keyword for your product or service on one page and make it user friendly.


9:01 am on Sep 24, 2003 (gmt 0)

10+ Year Member

I thought they did, but there are plenty still in google so i guess not. it's a risk i'm not taking


10:02 am on Sep 24, 2003 (gmt 0)

10+ Year Member

Who knows what will pick up on their filters, I would say if it looks like spam then it’s only a matter of time before you'll see it disappear :)


10:06 am on Sep 24, 2003 (gmt 0)

WebmasterWorld Senior Member tigger is a WebmasterWorld Top Contributor of All Time 10+ Year Member

so long as it looks like the rest of the site and is well linked in you won't have a problem


11:04 am on Sep 24, 2003 (gmt 0)

10+ Year Member

No Google does not ban your site for it. Although PR for Doorway pages is PR0 or very small - PR1 to PR3, it is still possible to have Top 10 positions for competitive key phrases; even for very poor content per doorway page - up to 30-40 words.


5:40 pm on Sep 24, 2003 (gmt 0)

10+ Year Member

I am almost sure that some of my sites were banned a few years ago after I used a well know doorway generator; I remember that some pages got good ranking for a while(AltaVista was the leader then), but now they are all PR0.

With that particular tool, the pages generated had no content at all and were named something like avkeyword1.html, ggkeyword1.html, yhkeyword1.html (each page aiming at a different SE and a different keyword), with a hallway page named 1987730.html, so it was not difficult for GG to identify them and apply penalties.

Maybe it is more difficult to identify doorway pages if they are manually generated, have a meaningful name and contain at least a tiny bit of info (e.g., a picture of the product and a link to the main page); in this case, possibly, GG wouldn´t even consider the page to deserve a penalty.

Stay away from automatic doorway generators (if they still exist).


8:12 pm on Sep 24, 2003 (gmt 0)

10+ Year Member

It is not really a good idea to use doorway pages. But I do use them in this sense:
articles, atricles, articles

This has worked very well for me as a page within my site that has real valid information on the keyword subject matter. Google loves it since it is a source of good content, and people will be directed to your site.

html file is named keywords, h1 keywords, page title keywords, etc..

Just my two cents.



11:46 pm on Sep 24, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Nowadays in order to make a doorway page rank well you would have to put some effort in.

You might as well develop a little page with real concent without breaking a sweat. Or: while you're on it, why not go a little further...This is how I stopped doing doorway pages and whenever I sit down now I don't even think about doorway anymore, it's always something worth the effort.

I believe this is what the SE's figured and got rid of any algo headache over this issue.

On a side note: doorways may make sense for huge, fragmented sites to put another level or two in between logical nav structure. But: these will be a vast minority and again then: not worth the bother for the SE's if the rest of the site features rich content.

Cheers, Jens


11:54 pm on Sep 24, 2003 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

It is my opinion that every page on a site is, and should be, considered a doorway page, complete with enough relevant, well wtitten content to justify the page existing.

Link these pages well with-in your site and they are an open invitation to explore the site further, or to respond to the specific call to action (Buy Now!) that the page is targeting.


12:19 am on Sep 25, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Also, things like keywords in title and so on are good for any page. Jsut doorway optimize your content pages. I've had great success with that.



4:18 am on Sep 25, 2003 (gmt 0)

10+ Year Member

At the moment my keywords are aimed at a UK / European audiance, and I realise that I need to also aim for the US

I was thinking of having an webpage which is an exact copy of my homepage with the exception of the content been aimed more at the US market, and maybe changing a few of the graphics, but the basic navigation and design of the site is the same.

Does this break any Google TOS? Would it look like a backdoor page?

Just wondered. Seems the most sensible thing to do.


2:59 pm on Sep 25, 2003 (gmt 0)

10+ Year Member

I am wondering what exactly the definition of a "Doorway Page" is. I always thought that it was a special page aimed at getting a certain subset of visitors to your site and then moving them quickly to products that interested them.

I my case, I create pages that are geared towards the different themes of my products. For example I will have a page for Theme1 that will deal only with that theme. It will say a bit about that theme, what kinds of products we make that relate to it, and a group of links from there to the catagory pages for Theme1 Widgets, Theme1 Dodads, Theme1 Whatchamacallits, etc that list the individual products.

I try to optimize these pages for Google, but also use them for landing pads for my more general Adwords and Overture keywords instead of my sites main home page since they are more relevent to most of the semi-general keywords such as "Theme1 Stuff"


11:19 pm on Sep 25, 2003 (gmt 0)

10+ Year Member

Forget doorway pages - the newest 2003 idea are doorway domains!
Yes that is correct folks - run out and buy up 50 or 60 domains - interlink them all (add a few hidden links to the bottom of EVERY page) then publish them to Google and watch the fun. You will control EVERY search string and the first 50 results - guaranteed! Don't believe me - check this out!
[google.com.au ]
Fantastic - but this dude owns 72 domains at last count and he adds several every week - (possibly from the large revenues he is generating.)
So much for door pages - spam and hidden links and it works! This is using the interlinking Google rank policy at its very best :-) BTW: AltaVista has banned these activities - but Google clearly doesn't recognise the tactic. Very clever - buy a few domains and start today! <sick>


11:51 pm on Sep 25, 2003 (gmt 0)

10+ Year Member

Make an organic doorway page, you will be ok. Don't use a software that generates doorway page..........

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