Percent of traffic for 1st google position VS 2nd.

off the topic a little but could use the help

[Maverick]

I'm trying to figure out what Percentage the 1st position get's VS the 2nd position vs the 3rd position.

Does the 1st position get 80% of the click? so on?

[nancyb]

there are some threads here that indicate that 3rd position gets more clicks.

I have had a term that's been in 1st, 2nd and 3rd positions at different times. I got more traffic when it was in 3rd and more conversions as well. Unfortunately it has now slipped to 6 and 7 and the traffic has decreased significantly but is still good.

[WebGuerrilla]

There isn't any way you can come up with a standard CT for a given position. SERP position is only one component of of the CT equation.

[pageoneresults]

I got more traffic when it was in 3rd and more conversions as well.

I'll agree 100% with that.

SERP position is only one component of of the CT equation.

And that one too!

I've also found that indented results appear to have a higher click thru (CT) rate than individual results as long as you are in a position that is visible.

Something I've noticed during my research with my corporate entity is that people sometimes have their browser minimized and can only see the first 4 or 5 results. An indented result with proper title strategy is definitely a performer no matter where it appears in those 4 or 5 results.

Your page title and Google snippet will be a determining factor in CTR (click thru rate).

[AthlonInside]

for me for 1 of my keyword phase

i get average 17 clicks when i am #1 and 8 when i am #2.

for another i get 50 when i am #1 and 25 when i am #2.

so, HEAD for #1!

[annej]

Interesting about the indented results.

I wonder if the title makes any difference. I know I find some titles and snippets more interesting than others.

[Mohamed_E]

Your page title and Google snippet will be a determining factor in CTR (click thru rate).

That is definitely how I browse. I scan the top five or so results, but which one I click on depends far more on the title/snippet than on the position (within the top few).

[eztrip]

Has anyone else had their snippet changed on recent crawls? Originally due to my oversight the snippet was some text from left sidebar as that appeared at the top of the "body" tag of the page . But in the last few crawls, the snippets have changed to a much better more relevant section including my h1 tag and the text below it. I'm not complaining but I can't figure out how or if Google knows that this is more relevant to the page returned?

[Mohamed_E]

Perhaps the result of their "tweaking of the knobs"?

[BigDave]

I would take a good title and indented results any day over #1.

For the indented results to be the most effective, at least when I am surfing, there has to be some branding to the title. Otherwise they do not looks similar enough that they catch the eye.

It also makes a difference if there are keywords highlighted in the title of the indented results. It give your section of the page a lot more blue ink than the other portions.

I don't have many cases where I can compare traffic from #1-#3, but I have had several cases where I did better at #11-#13 than I did at #5-#10. I still prefer being on the bottom of page one to being on page two for marketing reasons, and it also means that I am closer to getting on the top of page one.