internal link text (anchor text)

[the_nerd]

I have a couple of inner pages (about 2000, PR from 1 to 4) that all link back to my homepage (and nowhere else)

I use a text link (e.g. "Homepage") and the company logo also links back to the home page.

Any idea if it could help me to replace "Homepage" with "Golden widgets" / "Silver Widgets" / ... on a couple of pages? If so, how many links per anchor text would you suggest?

I made the mistake before to put a link to my parent company on every page earlier and got a PR0 on the linked-to page (not site) for this, so this time I'd be grateful for some advice (before I break anything)

[pmac]

>Homepage" with "Golden widgets" / "Silver Widgets" / ... on a couple of pages?<

I always link back to the root with KW rich anchor text.

> that all link back to my homepage (and nowhere else) <

Spread the love. :)

[the_nerd]

pmac - that's what I wanted to know, thanks a lot :)

[SlyOldDog]

We also link to internal pages with anchor text. It helps drive Google to the right page for those keywords

[toolkit]

Remember when linking back to the home page you should either link to / or to the file there (eg index.html, index.php etc) - don't mix them. This helps to maximize PR transference.

[benc007]

the_nerd,

Are you implying that there are negative consequences to PageRank if you use too many keyword rich anchor text to link back to your root?