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the advantage of the 1st one is the keywords in the urls, and a natural directory structure, also somewhat the speed of the pages because they are already in html they don't have to be made by the script dynamically.
the advantage of number 2 would be page rank, since domainname already has a page rank of 5 then domainname?id=somekindind has that same page rank thus it may result in higher ranking in the SERPs, not sure though and basically that is my question. Which one is better to go with option 1 (static) or option 2 (dynamic)
Yes, this does get the words in the URL, but that is a very tiny part of Google's ranking and personally I wouldn't worry about it. You can produce these types of URLs from a CGI script, either by changing the script (using something like a 'PATH_INFO' environment variable) or by using internal URL rewriting (eg. using Apache's mod_rewrite).
Assuming both URLs are crawled and indexed, there's no affect on PageRank. The Toolbar doesn't show PR for URLs with a '?' in; the real PR comes only from the links.
One last thing. Historically, Google has been more willing to crawl 'static' looking URLs, but if you have plenty of PageRank and you just have one '?' with no '&' characters this is unlikely to be problem nowadays.
I have a PR 5 site with a number of articles. The articles are formed in this fashion:
Now, the toolbar doesn't show a PR, it says PR 0. Is Toolbar just not showing page rank for dynamic URL's, or is this something I should be concerned with? My articles rank fairly high, so I don't think I am being penalized, but I'm just checking to be 100% sure.
I just switched to dynamic for maintainability, but Google has ignored the dynamic pages so far and the urls aren't very good for sending to people.
eg "check out this product: www.mysite.com/pxprod.pl?prod_id=736376"
They hardly got crawled at all. As soon as I turned them in to
file-blah-something-blah-something.html , I started geting Googlebombed.
On another site I had the same thing, but php, and Google had no trouble with that. So the Googlebot hates .cgi files but doesn't have trouble with .php, unless it has or looks like it has a session ID in it.
seindal ... can you please give me a pointer on how to do that encoded url trick? Do you use .htaccess to rewrite?
I don't rewrite. My pages are dymanic, so my program just looks at the requested url and works from there. I use perl/mod_perl and an application framework called HTML::Mason, so I find the url in $r->uri, but with other systems you find that information in some other way.
I used to stay with static but that was 8 to 10 months ago now I am moving to dynamic, because
1. I can easily target audiences better.
2. keep my site as fresh as often with ease, (Google like freshness)
3. Google and other search engines are now reading dynamic urls see below of some of the top examples:
ranking 3 for top keywords!
I still say 80% of my pages now end with just php and no? but for actual product details I have?product=6574 each product is listed and can be accesses by a normal <a href> link.
I believe its googles and others priority to start crawling more dynamic sites, due to the quality of these sites, and how fresh these site are.
As google moves so do we, I once was 100% static and didn't believe in dynamic however in the last few months my opinion has changed since more and more dynamic urls have been crawled and ranking well.
One thing for sure is keep the content high!
As other posters have said you can still make dynamic sites using 'static' URLs - you're just hiding your technology better, which I would regard as a small increase in security, as well as making things easier when you want to change from e.g. JSP to PHP or whatever.
1. I can easily target audiences better.
2. keep my site as fresh as often with ease, (Google like freshness)"
Neither of these reasons have got anything remotely to do with whether your URL contains a ? in it.
I hope in changing your structure you're going to redirect the old addresses to the new - otherwise you've broken everyone's links and you'll probably lose your google ranking for a short while. URLs live forever:
On one of my sites, I'm still getting hits to old URLs which were in use only before 1997, presumably from people having bookmarked the address. These old addresses redirect to the equivalent new addresses to avoid wrecking user experience.
>>Don't you have access to htaccess?
In some cases yes, in others no. Some are on MS so no module installed to do the rewrite (I know some exist). Lots of people dont have that facility for various reasons. It is not always safe to assume that you will have that ability. That said I have dynamic stuff with 1 "?" that do quite well.
I have PR 0 on my dynamic sites. It was discussed in this forum:
I have found Google has trouble at the ampersand. Query strings are fine up to
but if you go as far as
it doesn't show up
UNLESS you submit that URL directly to Google. The content of the page will get indexed, but not spidered if the links on the page are also dynamic with ampersands.
Site online for a few years. At the beginning of my consulting with the client, there were approximately 7,000 pages in Google's index and they just could not get Google to crawl deeper into the dynamic data due to the URI structure. Yes, the site had PR7/6 so there should have been no problem with getting those URIs crawled. Problem was, the variables. Once they were removed using ISAPI_Rewrite, Googlebot had an absolute feast.
The rewrite went into place about 60 days ago. Google now has 57,800 pages in its index (up from 7,000). Does rewriting URIs to be user friendly and search engine friendly work? It sure does. If you are going to do it, do it right the first time so you'll never have to worry about it again. Its one of those things where you configure it once and leave it alone.
P.S. As mentioned above, id=000 is a problem with Google. I believe that once Googlebot hits an id=, that is as far as it is going because it could end up in an endless loop of dynamic content. I think ids are more of a roadblock than ampersands. I've seen Googlebot grab URIs with two ampersands in them with no problem. As soon as an id was introduced, it went no further than the content up to the id in the URI string. It wouldn't touch anything after the id.